U.S. Power Rental Market Size To Reach $7.71 Billion By 2033

U.S. Power Rental Market Growth & Trends

The U.S. power rental market size is projected to reach USD 7.71 billion by 2033, projected to grow at a CAGR of 4.6% from 2025 to 2033, according to Grand View Research. Market growth is driven by the rising demand for reliable, flexible, and on-demand power solutions across various industries, including construction, utilities, manufacturing, mining, oil & gas, commercial facilities, and data centers. Frequent weather-related grid interruptions, aging transmission infrastructure, and the growth of remote or fast-paced project sites are accelerating the adoption of temporary generators, load banks, transformers, distribution panels, and hybrid power systems. Expanding infrastructure investments-including renewable energy installations, road development, and utility upgrades-further strengthen market demand for scalable and mobile power systems nationwide.

Major rental operators, including United Rentals, Sunbelt Rentals, Herc Rentals, Aggreko, and Caterpillar Rental Power, are investing heavily in fleet expansion, telematics, and low-emission power technologies to meet the evolving needs of their customers. Companies are integrating Tier 4 Final diesel units, natural gas modules, hybrid battery-generator systems, and mobile battery-energy storage units to reduce fuel consumption and comply with increasingly stringent environmental regulations. Advancements in real-time monitoring, load management, and predictive maintenance are improving fleet utilization, reducing downtime, and enhancing operational reliability across mission-critical applications.

In addition to large national providers, the U.S. market is seeing increased participation from regional and specialized rental companies, which are expanding their depot networks and upgrading equipment to improve availability and service responsiveness. OEMs, such as Cummins, Generac Power Systems, Atlas Copco, Kohler Power, Doosan Portable Power, HIPOWER Systems, and others, are strengthening distribution networks, introducing cleaner technologies, and offering customized, turnkey power solutions for projects of varying scale. Innovations in hybrid power modules, renewable-integrated systems, and advanced fuel-management platforms are enhancing cost efficiency and sustainability across rental operations. As the U.S. prioritizes grid resilience, emergency preparedness, and decarbonization goals, the power rental market is expected to maintain steady momentum through 2033. 

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U.S. Power Rental Market Report Highlights

• By fuel type, the diesel segment led the market with the largest revenue share of 51.7% in 2024, driven by its widespread use in temporary generator fleets across construction, industrial, utility, and emergency response applications. Diesel-powered units remain the preferred choice due to their high power output, fuel efficiency, and reliable operation in remote or grid-challenged locations. Despite the growing adoption of natural-gas, hybrid, and battery-supported systems, diesel continues to dominate the U.S. power rental landscape due to its mature supply chain, ease of refueling logistics, and strong compatibility with heavy-duty rental equipment deployed across diverse environments.

• By equipment, the generators segment led the market with the largest revenue share of 69.4% in 2024, underscoring their role as the backbone of temporary and mobile power operations in the U.S. Generators are widely deployed for emergency backup, peak-load support, planned maintenance shutdowns, and remote construction or industrial power needs. Their scalability, versatility, and proven reliability across small, mid-range, and large-capacity applications continue to reinforce their dominance. Rising infrastructure activity, severe weather-related outages, and expansion of data centers and industrial facilities are further driving generator rental demand nationwide.

• Regionally, states such as Texas, California, and Florida accounted for a significant portion of market revenues in 2024 due to high industrial activity, frequent extreme-weather disruptions, and ongoing investments in utilities and infrastructure. These states exhibit strong demand for emergency rentals, long-duration project power, and hybrid solutions as utilities and businesses work to enhance resilience and operational continuity.

• Technology & competitive trends show increasing adoption of Tier 4 Final diesel units, natural gas generators, hybrid battery-generator systems, and mobile BESS solutions across rental fleets. Leading participants are investing in telematics, real-time monitoring, and predictive maintenance capabilities to enhance equipment uptime, reduce operating costs, and support cleaner, more efficient temporary power operations.

U.S. Power Rental Market Segmentation

Grand View Research has segmented the U.S. power rental market report based on the fuel type and equipment:

U.S. Power Rental Fuel Type Outlook (Revenue, USD Million, 2021 - 2033)

• Diesel

• Natural Gas

• Other Fuel Type

U.S. Power Rental Equipment Outlook (Revenue, USD Million, 2021 - 2033)

• Generators

• Transformer

• Load Banks

• Other Equipment

List of Key Players in the U.S. Power Rental Market

• Atlas Copco

• Briggs & Stratton

• Caterpillar

• Cummins

• Doosan

• Generac Holdings Inc.

• Hipower

• Kohler

• Multiquip

• Taylor Power Systems