Animal Pregnancy Test Kit Market (2025 - 2033) Size, Share & Trends Analysis Report By Product (Strips, Cassettes, ELISA Test Kits), By Animal Type (Companion, Livestock), By Distribution Channel, By Sample, By End Use, By Region, And Segment Forecasts

Animal Pregnancy Test Kit Market Summary

The global animal pregnancy test kit market size was estimated at USD 53.98 million in 2024 and is projected to reach USD 78.56 million by 2033, growing at a CAGR of 4.40% from 2025 to 2033. The market growth is driven by increasing demand for dairy and meat products, rising livestock population, and commercial farming, along with growing awareness of animal health and welfare

Moreover, increasing demand for dairy and meat worldwide is driving the need for improved herd management and reproductive efficiency. Furthermore, the animal pregnancy test kit industry growth is driven by rising expenditure on animal care, technological advancements, and high demand for point-of-care diagnostics and pregnancy testing in farm animals. Companies are spending on R&D to develop point-of-care diagnostic kits, including pregnancy testing kits. For instance, in November 2023, Ring Biotechnology Co. Ltd. introduced early pregnancy diagnosis for cows that can identify pregnancy as early as 28-30 days without the need for expertise of an operator or equipment.

In addition, the expansion of livestock farming operations and the increasing number of livestock farms are contributing to market growth. Growing awareness among farmers, veterinarians, and animal owners about the importance of monitoring and managing the reproductive health of animals drives demand for animal pregnancy test kits. Furthermore, efforts from governments, animal health organizations, and private entities to boost the adoption of artificial insemination for enhancing cattle reproduction and demand for tools to verify pregnancy outcomes are significant factors driving the market growth.

Growing awareness regarding animal health and welfare is resulting in demand for early and accurate pregnancy detection methods. Pregnancy test kits help to identify pregnant animals quickly, reducing stress associated with manual or invasive diagnostic techniques. Non-invasive, field-friendly methods that enhance herd reproductive control while maintaining animal comfort are becoming more and more popular among farmers and veterinary practitioners. Thus, several governmental and non-governmental efforts are undertaken to promote the adoption of such diagnostic kits to support sustainable agricultural and animal welfare standards. Moreover, technological developments in ELISA-based kits and lateral flow assays, and customer inclination towards contemporary veterinary care, are anticipated to drive market expansion.

Market Concentration & Characteristics

The animal pregnancy test kit market is fragmented in nature, and the pace of the growth is accelerating. The market is dominated by global players such as Zoetis,IDEXX Laboratories, Inc., and Ring Biotechnology Co., Ltd, as well as a strong presence of local players. These companies utilize strong R&D, broad portfolios, and global distribution networks to gain significant market share.

The animal pregnancy test kit industry is constantly evolving due to advancements in portable point-of-care devices, rapid immunoassay-based tests, and improved early-stage detection accuracy. The increasing integration of biosensors and smartphone-based diagnostics allows farmers and veterinarians to perform quick, precise, and non-invasive testing. Such innovations enhanced livestock productivity, reproductive efficiency, and general herd management strategies across a variety of geographic locations.

The market for animal pregnancy test kits has a moderate level of M&A activity, as established companies engage in strategic partnerships or acquire smaller firms with the strategic aim of expanding their product portfolios, accessing new technologies, and strengthening their market presence. This trend results in creating synergies, streamlining operations, and capitalizing on harmonizing strengths.

Stringent regulations to enhance goods' dependability, safety, and efficacy have a significant impact on the market for animal pregnancy test kits. Strict compliance with rules established by agencies such as the USDA, U.S. FDA, and EMA for veterinary diagnostics impacts commercialization strategies and approval timelines.

Substitutes for pregnancy test kits include veterinary ultrasound, palpation techniques, and advanced imaging solutions, which are highly practiced but require higher costs, expertise, and infrastructure. For instance, in February 2021, Agscent’s handheld breath test for cattle used nanotechnology-based breathomics to distinguish pregnancy status, offering farmers a non-invasive, rapid, and innovative alternative to traditional testing methods. Such product substitutes limit the market growth to some extent.

The animal pregnancy test kit market is dominated by end users, with veterinary clinics, dairy cooperatives, and livestock farmers making up the majority of demand. Significant adoption is enhanced by large dairy farms and commercial livestock companies, particularly in areas with significant milk production. Companion animal clinics also help to diversify the market's end user categories.

Product Insights

The pregnancy test kit cassettes segment held the largest revenue share of 44.37% in 2024. Veterinarians and livestock producers use these kits extensively because they allow for quick on-farm testing without requiring sophisticated laboratory equipment. Their capacity to reliably identify pregnancy-associated glycoproteins makes them a popular option for sheep, cattle, and other animals. The straightforward design and speedy outcomes enhance reproductive control, assisting farmers in maximizing yield and breeding cycles. The global domination of cassette-based pregnancy test kits is still being driven by the growing need for affordable, precise, and easy-to-use diagnostic options.

The exceptional sensitivity, specificity, and capacity to identify low concentrations of pregnancy-associated biomarkers, ELISA test kits are becoming fastest-growing in the animal pregnancy test kit industry. Large-scale farms and veterinary labs that value precision in herd reproductive management are increasingly choosing these kits. ELISA provides a dependable solution in light of the increased focus on raising cattle productivity and lowering financial losses associated with missing or delayed pregnancy detection. For example, Ringbio demonstrated its Pig Pregnancy Rapid Test Kit at the AVIANA Expo in Nigeria in July 2025. The kit's quick, easy, and accurate urine-based detection approach is expected to revolutionize swine pregnancy diagnosis and assist farmers. Advancements in assay development and automation further enhance adoption, while increasing awareness of precision livestock farming strengthens demand, positioning ELISA test kits as the most dynamic growth driver.

Sample Insights

The whole blood, plasma, and serum accounted for the highest revenue segment in 2024 and were also among the fastest-growing segments. Their capacity to provide extremely precise, timely, and trustworthy pregnancy detection findings across several animal species accounts for their prominence. Pregnancy-associated glycoproteins and progesterone, two detectable biomarkers found in these biological samples, have high diagnostic value for early pregnancy confirmation, allowing for improved reproductive planning and management on farms. Farmers and veterinarians prefer these test types because they minimize financial losses from missed breeding cycles by combining convenience and clinical-grade reliability.

A notable example of innovation in this segment is the Progesterone Test Kit developed by Chula Researchers for swine. This kit allows farmers to perform pregnancy testing themselves, requiring only a few drops of blood from a gilt’s ear or clear serum obtained from standing blood samples. By simply applying the sample to the strip test, results are available in just 15 minutes. Portable, user-friendly, and cost-effective, this solution empowers pig breeders to manage reproduction more effectively while lowering dependence on external laboratory services. The growing adoption of such kits highlights the critical role of blood, plasma, and serum-based diagnostics in shaping the future of animal pregnancy testing.

Animal Insights

The great economic value and global scale of sheep, pig, and cow farming, and livestock animals accounted for the largest revenue share in 2024. Reducing non-productive days, improving breeding cycles, and improving herd management are all made possible by accurate and timely pregnancy diagnosis in animals, which eventually increases farm profitability. With expanding global demand for dairy and meat, farmers are increasingly using advanced pregnancy testing techniques to decrease losses and boost production. Rapid, affordable, and easy-to-use kits made especially for livestock are being introduced by businesses, solidifying this segment's leadership and making a substantial contribution to the expansion of the market.

The companion animal segment is expected to be the fastest-growing over the forecast period, fueled by the rising trend of pet ownership and increased focus on reproductive health among dogs, cats, and exotic pets. Pet owners are increasingly adopting scientific methods to monitor breeding and pregnancy, seeking accurate, safe, and convenient testing solutions. Rapid, user-friendly, and at-home diagnostic kits are gaining popularity, enabling timely detection without veterinary intervention. Additionally, awareness campaigns by veterinary clinics and manufacturers highlighting the benefits of early pregnancy detection are driving adoption. Innovations in ELISA and lateral flow technologies further support growth in this companion animal segment.

Distribution Channel Insights

The fastest-growing channel and highest revenue share in the animal pregnancy test kit market in 2024 was the e-commerce sector, which reflects the changing buying habits of pet owners, breeders, and farmers. Online platforms provide unparalleled convenience, removing the need for in-person trips to veterinary supply stores. They enable customers to peruse, evaluate, and buy pregnancy test kits from the comfort of their homes or farms. Additionally, e-commerce makes a greater variety of items available, frequently at low costs, such as sophisticated ELISA kits, quick blood or urine-based tests, and innovative portable diagnostic gadgets.

Moreover, online platforms support educational content, product demonstrations, and user reviews, which help buyers make informed decisions and build trust in new technologies. As manufacturers continue to innovate with faster, more accurate, and user-friendly kits, the e-commerce segment is expected to remain a critical driver of market growth, connecting technology directly with end users efficiently.

End Use Insights

The on-farm segment accounted for the biggest revenue share of the animal pregnancy test kit industry in 2024 because it provides livestock and poultry producers with convenience, speed, and dependability. Farmers and breeders can monitor pregnancy status on-site via on-farm testing, which eliminates the need for centralized labs or veterinary clinics. This method speeds up breeding, feeding, and herd management decisions while reducing animal stress and transportation expenses. In order to enable early and accurate detection, increase operational efficiency, and optimize reproductive performance, products including fast blood, urine, and ELISA-based tests are becoming more and more tailored for simple on-farm use.

The growing pet ownership and growing awareness of convenient, at-home diagnostics are driving the home setting category to become the market with the fastest growth rate throughout the projection period. Owners can save time and stress for both pets and owners by using kits made for dogs, cats, and other companion animals that enable them to swiftly and correctly establish pregnancy without going to a veterinarian. These at-home kits are easy to use, need just small amounts of samples (like blood or urine), and yield results in a matter of minutes. Demand is being driven, early identification is being supported, and overall pet care management is being improved by the growing popularity of do-it-yourself testing and the availability of online shopping.

Regional Insights

North America’s animal pregnancy test kit market held the largest revenue share of 46.76% in 2024, driven by rising livestock productivity needs, precision herd management, and demand for rapid on-farm diagnostics. Major players such as Ringbio, Neogen, IDEXX, and regional specialists lead with lateral-flow and ELISA kits. Advancements include portable point-of-care devices, biosensors, automation, and smartphone data integration, significantly enhancing farm profitability.

U.S. Animal Pregnancy Test Kit Market Trends

The U.S. animal pregnancy test kit industry held the largest share among all countries, fueled by rising demand for efficient herd management, early detection, and precision breeding. In September 2023, Bionote launched equine progesterone and SAA tests to its Vcheck line, exemplifying advancements in rapid, quantitative, in-clinic diagnostics.

Europe Animal Pregnancy Test Kit Market Trends

The Europe animal pregnancy test kit industry’s growth is driven by precision livestock farming, demand for cost-effective diagnostics, and breeder awareness. Some of the players, like IDEXX, Neogen, and Bellylabs, lead advancements. In October 2021, Bellylabs launched its first at-home rapid dog pregnancy test, highlighting innovation, enabling early, stress-free detection with 96% accuracy, redefining convenience, and expanding opportunities for home-based animal diagnostics across Europe.

The UK animal pregnancy test kit market’s growth is driven by increased demands for livestock productivity, sophisticated breeding techniques, and a focus on animal welfare. Neogen, Abingdon Health, and IDEXX are major players. Rapid blood and urine-based kits are among the innovations that increase farm productivity. Growing use of accurate, affordable, and easy-to-use kits facilitates market expansion in companion animal breeding as well as commercial farming.

Asia Pacific Animal Pregnancy Test Kit Market Trends

The Asia Pacific animal pregnancy test kit industry is anticipated to grow at the fastest CAGR during the projected period, due to the adoption of modern farm management techniques, rising dairy demand, and growing livestock populations. Big businesses like BioNote, Fujikura, and Ringbio are at the forefront of innovation. Improvements that enable early detection and improved breeding outcomes include rapid whole-blood, urine-based, and portable kits. Government initiatives that support food security also speed up adoption in the dairy, swine, and companion animal sectors.

The India animal pregnancy test kit market is expanding due to factors like increased demand for dairy products, increased awareness of herd health, and the use of precision agricultural equipment. Rapid blood and urine-based assays are among the advancements that increase early detection and breeding effectiveness. Innovations like Urban Animal's NGS-powered genetic testing in December 2022, which combined pregnancy testing with innovative health insights for companion animals and cattle, demonstrated the nation's growing diagnostics ecosystem.

Latin America Animal Pregnancy Test Kit Market Trends

The Latin America animal pregnancy test kit industry is expanding due to rising pet ownership, increased demand for innovative treatments, and greater knowledge of regenerative therapies. Among the businesses are Regenvet, VetBR, and BioCell. Adoption is being fueled by developments in stem cell and PRP therapies as well as growing veterinary hospital capabilities, which provide affordable options for managing chronic diseases, orthopedic issues, and wound healing in companion animals.

The Brazil animal pregnancy test kit market is expected to grow over the forecast period. Brazil's enormous cow population, growing dairy industry, and growing need for effective herd management are the main factors propelling the country's animal pregnancy test kit industry. Using quick, inexpensive diagnostic kits increases agricultural profitability and reproductive efficiency. Growth is being accelerated by developments in ELISA and portable whole-blood kits, as well as government-sponsored cattle production initiatives. To increase their market presence, foreign businesses are increasingly collaborating with Brazilian distributors.

Middle East & Africa Animal Pregnancy Test Kit Market Trends

The Middle East animal pregnancy test kit industry is expanding due to growing livestock farming, rising dairy consumption, and government initiatives for food security. Demand for early, accurate diagnostics is strong, particularly in cattle and sheep. Some of the players, like IDEXX and regional suppliers, offer ELISA and rapid kits. Advancements in portable, field-ready diagnostics support efficient herd management and improved reproductive outcomes.

The South Africa animal pregnancy test kit market is expected to grow due to the robust cattle and dairy industries, as farmers look for affordable reproductive control equipment. Increased demand for meat and milk encourages the use of precise diagnostics. Improvements in portable, on-farm testing increase the profitability and production of herds.

The animal pregnancy test kit market in Saudi Arabia is driven by government-backed livestock expansion programs and growing dairy and meat production. Farmers demand efficient reproductive management tools to enhance productivity. Technological advancements, including portable and blood-based diagnostics, enable faster, more accurate on-farm pregnancy detection, supporting herd health and profitability.

Key Animal Pregnancy Test Kit Company Insights

Major players such as Zoetis Services LLC; IDEXX Laboratories, Inc.; and Ring Biotechnology Co. Ltd. hold substantial market share, supported by diverse product portfolios, global reach, and regulatory expertise. Their strategies emphasize recombinant and vector-based vaccine innovations, regional expansion, and strategic acquisitions. However, competition is shaped by regulatory barriers, rising R&D expenses, and stricter antibiotic policies, while emerging regional firms gain traction with affordable, localized solutions addressing specific disease challenges and resource limitations.

Recent Developments

• In September 2025, Ahmedabad, India-based start-up Bignano Ventures introduced a 10-minute bovine pregnancy test kit, offering 99% accuracy through a simple blood drop, replacing invasive rectal methods, and ensuring pain-free, farmer-friendly diagnostics.

• In July 2025, Ringbio unveiled its Pig Pregnancy Rapid Test Kit at AVIANA Expo, Nigeria, showcasing a urine-based, on-farm diagnostic tool delivering fast, accurate pregnancy results to enhance swine farming efficiency and sustainability.

• In November 2023, Chulalongkorn University researchers developed a progesterone-based ELISA pregnancy test for pigs, providing scientific, hormone-level detection to improve farm management, though requiring lab analysis, expertise, and higher costs than rapid kits.

Animal Pregnancy Test Kit Market Report Scope

Global Animal Pregnancy Test Kit Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the animal pregnancy test kit market report based on animal type, product, distribution channel, sample, end use, and region:

• Animal Outlook (Revenue, USD Million, 2021 - 2033)

  • Companion Animal

    • Canine

    • Feline

    • Equine

    • Others

  • Livestock Animal

    • Bovine

    • Swine

    • Caprine/Ovine

    • Others

• Product Outlook (Revenue, USD Million, 2021 - 2033)

  • Pregnancy Test Kits Cassettes

  • Pregnancy Test Kits Strips

  • ELISA Test Kits

• Sample Outlook (Revenue, USD Million, 2021 - 2033)

  • Urine

  • Whole Blood, Plasma, and Serum

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Veterinary Hospitals & Clinics

  • Retail Stores

  • E-commerce

• End Use Outlook (Revenue, USD Million, 2021 - 2033)

  • On Farm

  • Laboratory

  • Home Setting

• Regional Outlook (Revenue, USD Million, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • India

    • China

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait

    • Qatar

    • Oman