Argentina Liquid Dietary Supplements Market (2025 - 2030) Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals), By Type, By Application, By End Use, By Distribution Channel, And Segment Forecasts

Market Size & Trends

The Argentina liquid dietary supplements market size was estimated at USD 67.0 million in 2024 and is projected to grow at a CAGR of 10.4% from 2025 to 2030. The market growth is attributed to the increasing consumer awareness about health and wellness. As individuals become more conscious of the benefits of maintaining a healthy lifestyle, there is a growing demand for liquid dietary supplements that support immune health, digestion, and overall well-being. Owing to their easy-to-consume format, liquid supplements are especially favored by infants, older adults, and individuals with swallowing difficulties. It offers a convenient alternative to traditional pills or capsules.

The aging population is a crucial factor contributing to the growth of the liquid dietary supplements market. Elderly individuals actively seek convenient and effective ways to maintain their health and vitality, resulting in an increase in life expectancy. Liquid supplements, rich in essential vitamins, minerals, and herbal extracts, offer an easy-to-consume alternative, especially beneficial for seniors who may have difficulty swallowing pills. Similarly, infants, children, and individuals with digestive issues benefit from liquid formats due to their ease of ingestion and faster absorption. Besides, sportspersons and athletes also favor liquid supplements for quick nutrient intake and hydration, supporting their performance and recovery.

The expansion of e-commerce platforms has played a significant role in driving market growth. Online channels provide convenience of doorstep delivery, access to a wide variety of liquid supplement products, and the ability to compare formulations and prices. The increased visibility of both domestic and international liquid supplement brands online has further fueled consumer interest and repeat purchases.

Evolving regulatory frameworks and proactive government initiatives promoting public health have further strengthened consumer trust in liquid dietary supplements. Enhanced regulations pertaining to product labeling, formulation standards, and safety guidelines have improved transparency and built credibility within the category. The rising preference for clean-label liquid supplements further shapes the market as consumers increasingly seek plant-based formulations free from synthetic additives. This shift underscores a broader trend toward sustainable, easy-to-consume, and health-conscious solutions that align with modern wellness lifestyles and the needs of diverse consumer groups, including children, older people, and people with swallowing difficulties.

Consumer Insights

Several consumer-driven factors are influencing the growth of Argentina's liquid dietary supplements market. Adults, particularly from Generation X, prioritize preventive health and overall wellness. This drives demand for liquid supplements including multivitamins, omega-3s, probiotics, and energy boosters, valued for their ease of consumption and faster absorption compared to traditional formats. The aging Baby Boomer population are expressing a strong interest in products supporting bone strength, joint mobility, and cognitive health. Consumers from this age group prefers liquid formulations due to swallowing difficulties and the need for more accessible, convenient delivery formats. Female consumers represent a key segment, often making informed decisions based on medical or wellness guidance. Liquid supplements targeting skin health, hormonal balance, and general well-being are increasingly popular among women, who value the convenience of liquid forms and quick effects. The middle- to upper-income groups are becoming more inclined to spend on premium and specialized liquid supplements, driven by increasing disposable income and a heightened focus on long-term health. The market reflects a growing consumer preference for natural, clean-label, and easy-to-use liquid supplement solutions that align with modern wellness habits and lifestyle needs.

Argentina's high level of urbanization and more than 90% of the population resides in urban areas, particularly in metropolitan centers such as Buenos Aires, Córdoba, and Santa Fe. This has created a strong consumer base for liquid dietary supplements among urban consumers. Urban residents generally benefit from higher dietary diversity and improved socioeconomic conditions, which contribute to greater accessibility and adoption of liquid nutritional products. Within these urban centers, adults, particularly Millennials and Generation X—are increasingly focused on preventive health measures, driving demand for liquid formulations of multivitamins, omega-3 fatty acids, probiotics, and energy-boosting supplements that offer convenience and faster absorption.

Ingredients Insights

Botanical segment dominated the market and accounted for a share of 31.2% in 2024, owing to the widespread consumer preference for essential nutrients that support overall health and wellness. Innovation in the botanical industry is accelerating new product launches featuring unique flavors and formulations. This is attracting potential consumers seeking health benefits alongside sensory experiences. The shift from pharmaceutical products to botanical alternatives reflects a broader trend toward holistic wellness. Botanical supplements are increasingly being used to prevent chronic diseases, support healthy aging, and enhance body functions. This aligns with the ideology of preventing health issues instead of attending to them afterwards and thus encourages consumers to adopt nutraceuticals for a disease-free lifestyle.

The proteins & amino acid-based liquid supplements are anticipated to witness a CAGR of 15.3% from 2025 to 2030 Driven by rising demand for convenient, fast-absorbing nutrition options. These supplements support muscle recovery, reduce fatigue, and may lower cardiovascular risk, making them especially popular among athletes. In contrast to powders or solid foods, liquid formats offer on-the-go ease for busy consumers. The growing interest in protein-rich diets highlighted by WHO data and studies like ‘Protein Fever’ further fuels this trend, with over 25% of North Americans willing to pay a premium for such products. Nutraceutical applications span across functional beverages, foods, and dietary supplements.

Type Insights

Over the counter (OTC) supplements accounted for a dominant share of the market in 2024, reflecting strong consumer demand for accessible, self-managed health solutions that do not require a prescription. The convenience and ease of obtaining OTC products have empowered individuals to manage their wellness proactively. This segment's robust performance is largely attributed to the widespread availability of OTC supplements across pharmacies, supermarkets, and e-commerce platforms. As awareness of preventive healthcare continues to rise, many consumers opt for readily available vitamins, minerals, and herbal supplements to support their overall well-being without needing formal medical intervention.

The prescribed segment is projected to register the fastest compound annual growth rate (CAGR) from 2025 to 2030, driven by increasing awareness of targeted nutritional interventions for specific health conditions. As the emphasis on preventive healthcare continues to grow, healthcare professionals, including doctors and nutritionists, increasingly recommend supplements to support chronic disease management, recovery, and overall health maintenance. Rising incidences of conditions such as osteoporosis, cardiovascular disorders, and nutrient deficiencies are fueling the demand for prescription-based formulations tailored to address these medical needs effectively.

Application Insights

The bone and joint health segment dominated the market with the largest revenue share in 2024. Botanical supplements in this category commonly feature ingredients known for supporting bone density, reducing inflammation, and improving joint mobility, such as turmeric, boswellia, and calcium-rich plant extracts. Their natural composition appeals to health-conscious individuals seeking safe, long-term alternatives to pharmaceutical treatments. Moreover, the increasing incidence of osteoporosis, arthritis, and age-related musculoskeletal conditions has significantly driven demand for effective botanical solutions to maintain and enhance bone and joint health.

The prenatal health segment is expected to experience the fastest CAGR from 2025 to 2030. The focus on prenatal nutrition is rising continuously, as expecting mothers to seek liquid dietary supplements that support fetal development and overall well-being during pregnancy. Key nutrients such as folic acid, iron, calcium, and omega-3 fatty acids are crucial in reducing complications and ensuring optimal health for both mother and baby. Liquid dietary supplements play a vital role in supporting the health of both mothers and babies, offering essential nutrients in an easily absorbable form to help prevent deficiencies, support healthy development, and reduce the risk of nutrition-related complications during early childhood.

End Use Insights

The adult segment dominated the market in 2024, Growing awareness towards age-related health issues such as immunity, digestion, bone strength, and cardiovascular wellness drives the demand for liquid dietary supplements among adults. Many individuals are proactively incorporating liquid supplements into their routines to address nutritional deficiencies, support energy levels, and manage stress, valuing the convenience and fast absorption. The influence of digital health platforms and wellness professionals continues to educate consumers across age groups about the benefits of supplementation, further accelerating adoption. Generation Zdemonstrates a strong commitment towards proactive health management compared to earlier generations which are less focused. Younger consumers are deeply engaged in maintaining their well-being through nutrition, fitness, and supplementation. Young adults who engage in regular sports or fitness activities increasingly rely on liquid dietary supplements to meet their daily nutritional goals, especially for muscle recovery, hydration, and energy enhancement. Digital platforms play a pivotal role in catering to their specific preferences, with social media influencers, wellness advocates, and fitness experts driving demand for transparent, science-backed liquid formulations that align with their health values.

The infant segment is projected to experience the fastest CAGR from 2025 to 2030, driven by the increasing availability of liquid dietary supplements specifically designed for infants and rising awareness of nutrition's critical role in early-stage development. Parents increasingly turn to liquid formulations as they offer essential nutrients in an easily consumable format, making them suitable for infants and young children. Additionally, the convenience of online portals and e-commerce platforms has enhanced accessibility, while user-friendly packaging and trusted formulations further support adoption. These factors collectively contribute to the strong performance of the infant segment within the liquid dietary supplements market.

Distribution Channel Insights

Offline dominated the market in 2024, The offline distribution channel maintains a strong position in the liquid dietary supplements market, supported by consumers’ preference for in-person shopping, confidence in established retail environments, and wide availability through pharmacies, supermarkets, and health-focused stores. Many consumers, especially older adults, value the ability to assess products firsthand before purchasing. Moreover, the instant product access offered by physical stores eliminates the delays often associated with online delivery. The presence of well-known and trusted brands in these outlets further enhances consumer trust, reinforcing offline sales growth.

The online channel is expected to experience the fastest from 2025 to 2030. The online distribution channel has grown significantly in the liquid dietary supplements market, offering consumers a convenient and personalized shopping experience. From the comfort of their homes, consumers can browse an extensive selection of products, compare prices, read user reviews, and access comprehensive product details. The emergence of direct-to-consumer brands focused on customized liquid formulations has further propelled online sales. Additionally, digital marketing strategies, bolstered by influencer-led endorsements from wellness advocates, healthcare professionals, and fitness experts, play a pivotal role in shaping consumer trust and preferences. Targeted advertising and high social media engagement have enabled brands to effectively reach broader audiences and accelerate growth in the e-commerce space.

Key Argentina Liquid Dietary Supplements Company Insights

Some key companies operating in the market include Herbalife, Nestle, Danone, Amway, and others.

• Amway offers a wide portfolio of health and wellness products through its Nutrilite brand, including liquid dietary supplements that support immunity, energy, and daily nutrition. These formulations are designed for easy consumption and quick absorption, catering to individuals with active lifestyles, aging populations, and those seeking convenient, plant-based nutritional solutions.

• Nestle, through its Nestle Health Science division, offers a range of liquid dietary supplements designed to support medical nutrition, immune health, and age-related needs. These products cater to individuals with specific nutritional requirements, including seniors, patients with chronic conditions, and those recovering from illness, providing easily digestible, clinically backed formulations for optimal nutritional support.

Recent Developments

• In January 2023, Starbucks Argentina partnered with food-tech company NotCo to introduce NotMilk across its stores, expanding its plant-based beverage options. The launch made NotMilk available in over 130 Starbucks locations nationwide as a dairy-free alternative for all handcrafted beverages, offered at no additional cost.

Argentina Liquid Dietary Supplements Market Report Scope

Argentina Liquid Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Argentina liquid dietary supplements market report based on ingredients, type, application, end use, and distribution channel:

• Ingredients Outlook (Revenue, USD Million, 2018 - 2030)

  • Vitamin

    • Multivitamin

    • Vitamin A

    • Vitamin B

    • Vitamin C

    • Vitamin D

    • Vitamin K

    • Vitamin E

  • Botanicals

  • Minerals

    • Calcium

    • Potassium

    • Magnesium

    • Iron

    • Zinc

    • Others (Selenium, Chromium, Copper)

  • Proteins & Amino Acids

    • Collagen

    • Others

  • Fibers & Specialty Carbohydrates

  • Omega Fatty Acids

  • Probiotics

  • Prebiotics & Postbiotics

  • Others

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • OTC

  • Prescribed

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

  • Geriatric

  • Children

  • Infants

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

    • Hypermarkets/Supermarkets

    • Pharmacies

    • Specialty Stores

    • Practitioner

    • Others (Direct to Consumer, MLM)

  • Online

    • Amazon

    • Other Online Retail Stores