Asia Pacific Premium Bottled Water Market (2025 - 2033) Size, Share & Trends Analysis Report By Product (Spring Water, Sparkling Water), By Distribution Channel (Supermarkets & Hypermarkets), By Country, And Segment Forecasts

Asia Pacific Premium Bottled Water Market Summary

The Asia Pacific premium bottled water market size was estimated at USD 6.40 billion in 2024 and is projected to reach USD 13.52 billion by 2033, growing at a CAGR of 8.5% from 2025 to 2033. Rapid urbanization, increasing disposable incomes, evolving lifestyle preferences for premium social status, and the perceived purity of water enriched with natural minerals have collectively fueled the growth of the premium bottled water market.

The premium bottled water market is driven by the growing health awareness, especially among consumers who seek hydration options with functional benefits such as added minerals, alkalinity, and natural purity. Modern buyers prefer natural mineral and alkaline water rich in essential elements. To meet this demand, companies are launching various premium water products.

With the rising concerns about sustainability and environmental issues, consumers demand brands that minimize their environmental impact. Luxury bottled water brands are addressing this by using alternatives to plastic, such as glass, PET, or aluminum bottles. In February 2024, Japan’s Fuji Mineral Water announced the launch of a new mineral water product packaged in an aluminum bottle. These environmentally friendly initiatives are further encouraging consumers to choose sustainably packaged drinking water, which is recyclable.

Some brands have gone beyond hydration to position their products as symbols of wealth, sophistication, and fashion. These brands focus on aesthetic appeal, exclusivity, and collaborations with luxury designers, treating water more as a luxury fashion item than a necessity.Fillico Jewelry Water, Japan, offers one of the best natural mineral waters, and the water origin is the springs of Mount Rokko. It has the most elegant packaging in the premium water sector.

Consumer Insights

Rising urbanization and changing consumer trends is significantly driving the Asia Pacific premium bottled water market. Post-pandemic, the tourism industry has experienced a significant boom, with an increased number of international tourists.

In 2024, 36.9 million international tourists visited Japan, marking a record high and a 47.1% increase compared to the previous year. This growing tourism trend is also contributing to the increased consumption of premium bottled water, as high-end hotels, resorts, and luxury service providers commonly offer premium brands to meet the expectations of international travelers.

Product Insights

The mineral water segment accounted for a 41.5% revenue share in 2024 based on product type. Consumers are seeking water sourced from untouched, exotic locations such as volcanic springs, glacial melts, and remote islands, which naturally contain essential minerals such as calcium, magnesium, potassium, and others.

The sparkling water segment is projected to experience the fastest CAGR from 2025 to 2033. Whether it’s for hydration, mixing with drinks, or enjoying on its own, sparkling water is redefining luxury hydration across the Asia Pacific region. The demand is significantly influenced by the growing inclination towards sparkling water offerings that include natural fruit infusions, botanical blends, and floral notes with zero calories and no additives, unlike sugary sodas.

Distribution Channel Insights

Supermarkets and hypermarkets accounted for the largest revenue share in 2024. The availability of various brands under one roof, easy accessibility, store renovations, and customer assistance are key factors driving premium bottled water sales.

Sales of premium bottled water through online channels are projected to experience the fastest CAGR during the forecast period. This growth is mainly driven by factors such as the increasing market penetration of the e-commerce industry and marketers' efforts to enhance their digital footprint. In addition, subscription models and direct-to-consumer (D2C) platforms are making premium bottled water more accessible than ever.

Country Insights

China Premium Bottled Water Market Trends

The China premium bottled water market had the largest revenue share, 48.4%, in 2024. This growth is primarily driven by access to multiple pristine water springs, such as the Tibetan Plateau, the Kunlun Mountains, and the Himalayas. The water extracted from these sources contains essential minerals that support bone strength, digestion, cardiovascular health, and skin wellness, thereby boosting the demand for premium bottled water in China.

India Premium Bottled Water Market Trends

The premium bottled water in India is anticipated to experience the fastest CAGR of 8.7% from 2025 to 2033. This growth is driven by rising affluence and an increasing willingness among consumers to pay for perceived quality, especially in metro cities such as Mumbai, Delhi, Bangalore, and Hyderabad. Several brands are launching premium offerings targeting high-net-worth individuals (HNIs) to tap into this expanding consumer base.

Key Asia Pacific Premium Bottled Water Company Insights

Some of the key players in the Asia Pacific premium bottled water market include Nongfu Spring, Fuji Mineral Water, and others.

• Nongfu Spring is a leading Chinese beverage company specializing in premium bottled water sourced from natural springs across China. Known for its high-quality mineral content and eco-conscious branding, the company also produces teas, juices, and functional drinks and has a strong presence in both the retail and hospitality sectors.

Recent Developments

• In July 2025, Marvelle Healthcare announced the launch of Rhythm Water, a premium brand offering natural and sparkling mineral water from the Himalayas.

• In December 2024, Coca-Cola Beverage announced the launch of ViO Huio Ullim Water in South Korea, marking its entry into the premium bottled water segment.

Asia Pacific Premium Bottled Water Market Report Scope

Asia Pacific Premium Bottled Water Market Report Segmentation

This report forecasts revenue growth at the region and country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Asia Pacific premium bottled water market report based on product, distribution channel, and country:

• Product Outlook (Revenue, USD Million, 2021 - 2033)

  • Spring Water

  • Sparkling Water

  • Mineral Water

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

• Country Outlook (Revenue, USD Million, 2021 - 2033)

  • China

  • India