Canada Dietary Supplements Market (2025 - 2030) Size, Share & Trends Analysis Report By Ingredients (Vitamins, Botanicals, Minerals), By Form, By Type, By Application, By End Use, By Distribution Channel, And Segment Forecasts

Canada Dietary Supplements Market Summary

The Canada dietary supplements market size was estimated at USD 4.02 billion in 2024 and is projected to reach USD 6.89 billion by 2030, growing at a CAGR of 9.5% from 2025 to 2030. Market growth is attributed to the increasing awareness of health among consumers.

Canadians are becoming more proactive about their well-being, leading to a surge in demand for dietary supplements that support immunity, digestion, and overall health. This trend is further fueled by the growing awareness of preventive healthcare, where individuals seek to maintain their health rather than treat illnesses after they arise. Canada's population is steadily aging, with the proportion of seniors expected to increase from 16.9% to 21.0% over the next decade. The aging population as the number of elderly individuals in Canada rises, so does the demand for supplements that cater to age-related health concerns, such as bone and joint health, cognitive function, and cardiovascular support.

Older adults are more likely to incorporate vitamins, minerals, and other nutritional products into their daily routines to maintain their quality of life. The rise of e-commerce and digital health platforms has made dietary supplements more accessible. Online retail channels provide consumers with a wide range of products, detailed ingredient information, and customer reviews, making purchasing decisions easier. The convenience of online shopping and subscription-based models has contributed to the market's steady growth.

Consumer Insights

As of January 1, 2025, Canada's population stood at 41.5 million, reflecting a modest growth of 63,382 people since October 1, 2024. The demand for dietary supplements is rising among Canadian adults, particularly among millennials and Gen Xers, who prioritize proactive health management and preventive care. Their supplement choices-ranging from multivitamins and omega-3s to probiotics and energy boosters-align with their focus on maintaining stamina, digestion, and long-term wellness.

Meanwhile, baby boomers, a significant segment of Canada's aging population, are turning to supplements that support bone density, cardiovascular health, joint mobility, and cognitive function. These products help them sustain their quality of life as they navigate the challenges of aging. As health-conscious habits continue to shape consumer preferences, the dietary supplement market remains integral to Canadians' wellness strategies.

Consumer Demographics

Women continue to be leading consumers in the Canadian dietary supplement market, often influenced by advice from healthcare professionals such as naturopaths, dietitians, and general practitioners. Products tailored to skin vitality, hormonal health, prenatal/postnatal care, and stress relief see especially strong uptake among female users. Moreover, middle- and upper-income

Ingredients Insights

Vitamins dominated the market and accounted for a share of 28.7% in 2024, owing to the rising health awareness, with consumers increasingly prioritizing preventive healthcare and nutritional supplementation. The aging population contributed to the demand for vitamins that support bone health, cognitive function, and chronic disease prevention. Additionally, there was a shift toward natural and organic products, as consumers favored vitamins sourced from natural ingredients over synthetic alternatives. Personalized nutrition also played a key role, with growing interest in customized formulations tailored to individual health needs. 

The proteins & amino acids segment is expected to experience the fastest CAGR from 2025 to 2030. The rising focus on gut health has led to increased interest in probiotics, prebiotics, and digestive enzymes. Rapid urbanization and evolving lifestyles have also contributed to the market's growth, as busy schedules and dietary gaps prompt consumers to rely on supplements for essential nutrients. Moreover, personalized nutrition is gaining traction, with advancements in formulations enabling tailored solutions based on individual health needs. E-commerce expansion has made dietary supplements more accessible, fueling market growth through online sales.

Form Insights

Tablets dominated the market and accounted for a share of 31.3% in 2024, owing to their popularity. Their ease of consumption, longer shelf life, and precise dosage control make them a preferred choice among consumers. Additionally, tablets are cost-effective to produce compared to other supplement forms like gummies or liquids, contributing to their widespread availability.

The gummies segment is expected to experience the fastest CAGR of 10.8% from 2025 to 2030. Gummies offer better taste, ease of consumption, and variety in flavors, making them a popular alternative to traditional tablets and capsules. Additionally, advancements in nutrient delivery systems have improved the efficacy of gummy supplements, further boosting their appeal. The growing demand for functional and fortified gummies, including those enriched with vitamins, probiotics, and collagen, is expected to fuel market expansion.

In January 2025, TopGum Industries, Ltd. acquired Island Abbey Nutritionals, expanded its manufacturing and technological capabilities in gummy supplements. This strategic move strengthens TopGum's global position, supporting growth in the "Enjoyables" segment.

Type Insights

OTC supplements dominated the market and accounted for a share of 76.4% in 2024, owing to their widespread availability in pharmacies, supermarkets, and online platforms, making them easily accessible to consumers seeking convenient health solutions. The increasing emphasis on preventive healthcare encouraged individuals to incorporate OTC supplements into their daily routines without requiring prescriptions.

The prescribed segment is expected to experience the fastest CAGR from 2025 to 2030. Increasing awareness of personalized healthcare and the role of supplements in managing specific health conditions is fueling demand. Physicians and healthcare professionals are increasingly recommending prescription-based supplements for targeted nutritional support, particularly for deficiencies and chronic health concerns. Additionally, advancements in clinical research and regulatory approvals are enhancing the credibility and adoption of prescribed supplements.

Application Insights

Immunity dominated the market and accounted for a share of 10.9% in 2024, owing to increasing consumer awareness of preventive healthcare and the importance of a strong immune system. The demand surged as individuals sought vitamins, minerals, and herbal supplements to support immunity, particularly in response to seasonal illnesses and overall wellness trends. The popularity of vitamin C, vitamin D, and zinc supplements played a significant role in driving market growth, alongside the rising adoption of probiotics and herbal formulations.

The prenatal health segment is expected to experience the fastest CAGR from 2025 to 2030. Expectant mothers are prioritizing nutritional support to ensure optimal development during pregnancy, leading to higher demand for prenatal vitamins and supplements. The rising focus on preventive healthcare and the role of essential nutrients-such as folic acid, iron, and omega fatty acids-are fueling market expansion. Additionally, advancements in formulations that enhance absorption and efficacy are making prenatal supplements more appealing. The growing availability of personalized nutrition solutions tailored to individual pregnancy needs is further contributing to the segment’s rapid growth.

End Use Insights

Adults dominated the market and accounted for 63.4% in 2024. Many individuals sought multivitamins, immunity boosters, and functional supplements to support their active lifestyles and address nutritional gaps. Additionally, the rising prevalence of chronic health conditions, such as cardiovascular issues and metabolic disorders, encouraged adults to incorporate supplements into their daily routines. The growing awareness of personalized nutrition and the availability of tailored supplement formulations further contributed to market expansion. The Gen Z sub-segment is expected to experience the fastest CAGR from 2025 to 2030. This generation is highly focused on holistic wellness, seeking supplements that support mental health, energy levels, and immunity. The rising popularity of functional supplements aligns with Gen Z’s preference for sustainable and clean-label products. Additionally, the influence of social media and digital marketing plays a crucial role in shaping purchasing decisions, with influencers and health-conscious content driving demand. The expansion of e-commerce platforms has further boosted accessibility, making personalized nutrition solutions more appealing to this demographic.

Dietary supplements for infants are projected to grow at the fastest CAGR from 2025 to 2030. The demand for dietary supplements among infants is growing due to increased awareness of early childhood nutrition, rising concerns over nutrient deficiencies, and pediatrician recommendations for supplements like vitamin D, iron, and omega-3. 

Distribution Channel Insights

Offline dominated the market and accounted for 82.9% in 2024, due to strong consumer preference for in-store purchases at pharmacies, supermarkets, and specialty health stores. Many consumers value personalized recommendations from pharmacists and retail experts, contributing to higher offline sales. Additionally, the ability to physically inspect products before purchase enhances trust and confidence in supplement quality.

The online channel is expected to experience the fastest CAGR from 2025 to 2030. This surge is driven by increasing e-commerce adoption, consumer preference for convenience, and the availability of personalized nutrition solutions. Online platforms offer wider product selections, competitive pricing, and subscription-based models, making them an attractive option for health-conscious buyers.

Key Canada Dietary Supplements Company Insights

Some key companies operating in the Canada dietary supplements market include  HerbsPro, Inc., Organika Health Products, Nestlé Health Science, GSK plc., Bayer, Herbalife Nutrition, Abbott, and others.

• Abbott is a leading provider of science-based nutrition solutions, catering to various life stages. Its product portfolio includes well-known brands that support general health, pediatric nutrition, and diabetes management.

Recent Developments

• In February 2025, Apotex Inc., Canada's largest pharmaceutical company, acquired CanPrev, a leading provider of natural health products. The acquisition expands Apotex's presence in the growing health and wellness.

Canada Dietary Supplements Market Report Scope

Canada Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Canada dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel:

• Ingredients Outlook (Revenue, USD Million, 2018 - 2030)

  • Vitamin

    • Multivitamin

    • Vitamin A

    • Vitamin B

    • Vitamin C

    • Vitamin D

    • Vitamin K

    • Vitamin E

  • Botanicals

  • Minerals

    • Calcium

    • Potassium

    • Magnesium

    • Iron

    • Zinc

    • Others (Selenium, Chromium, Copper)

  • Proteins & Amino Acids

    • Collagen

    • Others

  • Fibers & Specialty Carbohydrates

  • Omega Fatty Acids

  • Probiotics

  • Prebiotics & Postbiotics

  • Others

• Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Tablets

  • Capsules

  • Soft Gels

  • Powders

  • Gummies

  • Liquid

  • Others

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • OTC

  • Prescribed

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

  • Geriatric

  • Children

  • Infants

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

    • Hypermarkets/Supermarkets

    • Pharmacies

    • Specialty Stores

    • Practitioner

    • Others (Direct to Consumer, MLM)

  • Online

    • Amazon

    • Other Online Retail Stores