Europe Premium Bottled Water Market (2025 - 2033) Size, Share & Trends Analysis Report By Product (Spring Water, Sparkling Water, Mineral Water), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online), By Country, And Segment Forecasts

Europe Premium Bottled Water Market Summary

The Europe premium bottled water market size was estimated at USD 7.23 billion in 2024 and is projected to reach USD 12.19 billion by 2033, growing at a CAGR of 6.1% from 2025 to 2033. Rising health and wellness awareness among consumers in Germany, France, Spain, and Italy is a key driver of premium bottled water demand.

Additionally, these products are commonly served with meals in hotels and restaurants, making quick-service restaurants important regional end users. Premium bottled water is traditionally served at high-end events and meetings in five-star hotels and resorts. However, its presence has expanded in recent years across the broader hospitality sector. In countries like the UK and Germany, some restaurants and cafés even feature dedicated water menus, offering a variety of sparkling and mineral waters from different brands. Products like NEVAS, Uisge Source, and MINUS 181, sourced from natural springs and glaciers, are among the premium options gaining popularity, supporting the continued growth of this market segment.

A report by Natural Mineral Waters Europe, published in March 2021, highlights that bottled water in the region contains significantly higher mineral content than tap water elsewhere. It also notes that bottled waters from countries like France and Germany are known for their superior taste and rich mineral composition, surpassing many bottled waters in other developed nations, including the U.S. For example, Nestlé Waters France brands such as Vittel and Hépar claim that consuming about four glasses can provide up to 58% of the daily calcium requirement and 30% of the daily magnesium intake.

Innovative and aggressive marketing strategies have significantly contributed to the rising demand for premium bottled water. Companies have increasingly partnered with global influencers to feature in their campaigns, enhancing brand visibility and appeal. These well-executed branding efforts have helped many players gain a competitive edge. Advertisements from leading brands emphasize the unique qualities of their products and highlight the superior quality offered in return for premium pricing.

Consumer Demographic Insights

Key factors influencing consumer purchasing decisions for premium bottled water include taste, brand reputation, product quality, pricing, availability, and promotional deals. Among these, taste remains a primary consideration, as consumers often associate it with refreshment and product satisfaction. However, brand recognition, value-for-money deals, and overall product quality significantly impact buying behavior. Additionally, economic conditions play a vital role; higher purchasing power enables consumers to spend more on premium and high-quality water products. Marketing efforts, including advertising and social media influence, further shape consumer preferences and can even prompt brand switching.

Health-conscious features such as low-calorie content and added health benefits are increasingly important in guiding consumer choices. Easy access to premium bottled water across various retail channels, including local cafés, supermarkets, hypermarkets, and online platforms, has also fueled market expansion. The widespread availability, particularly through branded websites and e-commerce platforms, ensures convenience for consumers and contributes to growing demand. These combined factors highlight the dynamic and evolving nature of consumer preferences in the premium bottled water market in Europe.

Product Insights

The premium sparkling water emerged as the largest segment in 2024, accounting for a revenue share of 47.9%. Sparkling water offers several health benefits, including improved digestion, support for weight management, and enhanced hydration compared to regular water. It is often marketed under names such as sparkling mineral water or drinking water. The rising demand has led to innovative products featuring unique and appealing flavors. Sanpellegrino introduced a new "Momenti Clementine & Peach" sparkling fruit drink in 2024, blending Mediterranean fruit flavors with gentle bubbles. The drink targets health-conscious consumers seeking low-calorie, refreshing options with a premium feel.

The premium mineral water market is anticipated to witness a CAGR of 5.9% from 2025 to 2033. Mineral water, rich in calcium, magnesium, sodium, and zinc, provides health benefits like lowering blood pressure, improving circulation, and strengthening bones. Growing health awareness and consumer willingness to invest in quality products drive steady demand for premium mineral water. Many manufacturers are expanding their global presence. For example, in May 2024, French brand Evian launched its glass-bottled premium mineral water in high-end hospitality and retail outlets across Scandinavia, reinforcing its premium positioning and tapping into health-conscious and sustainability-focused European consumers.

Distribution Channel Insights

The sales of premium bottled water through hypermarkets & supermarkets are the largest growing segment, accounting for a share of around 36.60% in 2024 in Europe. Supermarkets and hypermarkets are among the most effective distribution channels due to their strong market reach and high brand visibility. They enable companies to connect with a broad customer base while communicating product details through clear labeling and in-store marketing.

The online segment is expected to record the highest revenue CAGR of 9.7% during the forecast period. Online channels are playing a growing role in premium bottled water sales, offering convenience, broader reach, and targeted marketing. With many supermarkets now offering online ordering and home delivery, consumers can easily add premium bottled water to their grocery carts. Partnerships with e-commerce platforms also help brands boost visibility and accessibility.

Country Insights

The France premium bottled water market accounted for a revenue share of 22.96 % in 2024. France has one of Europe's highest rates of sparkling water consumption, driven by increasing consumer awareness of its health benefits. This growing interest in wellness will further boost the premium bottled water market in the coming years. In many restaurants across France, only premium sparkling water is served, valued for its digestive and overall health benefits.

France is also a major exporter of bottled water within the European Union and globally, with international trade significantly contributing to regional demand. According to 2023 data, France exported approximately USD 1.04 billion worth of bottled water, maintaining its position as one of the world's top exporters. Key export destinations include Belgium, the U.S., Germany, the UK, and Japan.

Germany Premium Bottled Water Market Trends

The premium bottled water market in Germany is expected to grow at a CAGR of 6.0% from 2025 to 2033. Germany has the most severe water scarcity issues in Europe, with around 70% of its drinking water sourced from the ground and persistent shortages throughout the year, according to Deutsche Welle (DW). This has contributed to a high penetration of bottled water, especially premium varieties, in restaurants, cafés, and hotels nationwide.

Demand for all types of bottled water, including sparkling, spring, and mineral water, remains strong, fueling market growth. As per Natural Mineral Water Europe, Germany has one of the EU's highest per capita mineral water consumption rates and is home to 821 certified natural mineral water sources. The strong consumer preference for mineral water over other bottled varieties is expected to persist in the coming years.

Key Europe Premium Bottled Water Company Insights  

The European premium bottled water market comprises both major multinational and regional players, with top manufacturers commanding a significant market share. To maintain their competitive edge, companies are adopting strategies like mergers and acquisitions, marketing partnerships, production expansion, and strengthening their online presence.

Recent Developments

• In March 2026, Vichy Catalan Corporation is launching an updated version of its Monte Pinos mineral water featuring a new “Low in Sodium” formulation (1.8 mg/L), catering to health-conscious consumers seeking heart-friendly hydration with blood pressure benefits. Alongside this, the company introduced easy-open metal caps on its 500 mL and 1 L glass bottles, both still and carbonated, as well as on 500 mL bottles of Font d’Or Maximum, enhancing convenience, particularly for the hospitality sector.

• In April 2023, FIJI Water advanced further in its plan to commit to environmental sustainability by transitioning its best-selling products, 500 ml and 330 ml bottles, into one hundred percent of rPET (recyclable plastic), while excluding caps and labels for the European market of premium bottled water.

Europe Premium Bottled Water Market Report Scope

Europe Premium Bottled Water Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Europe premium bottled water market by product, distribution channel, and country.

• Product Outlook (Revenue, USD Billion, 2021 - 2033)

  • Spring Water

  • Sparkling Water

  • Mineral Water

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

• Country Outlook (Revenue, USD Billion, 2021 - 2033)

  • Germany

  • UK

  • France

  • Italy

  • Spain