Menthoxypropanediol Market To Reach $365.1 Million By 2033

Menthoxypropanediol Market Growth & Trends

The global menthoxypropanediol market size is anticipated to reach USD 365.1 million by 2033 and is projected to grow at a CAGR of 5.2% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is expanding as personal care brands increasingly focus on developing products that offer stronger freshness, long-lasting cooling, and improved user comfort features that consumers are actively seeking in deodorants, skincare, and hygiene products. The growing demand for high-performance ingredients that can enhance product feel without irritation is driving the formulators to adopt Menthoxypropanediol as a safer and more stable alternative to traditional cooling agents.

The market offers significant opportunities as companies increasingly look for ingredients that provide a balanced cooling effect without irritation, creating space for Menthoxypropanediol as a reliable alternative to menthol. There is rising demand for stable, high-purity grades that can perform consistently across deodorants, lotions, and daily skincare, encouraging manufacturers to expand their product lines. Growth in mass-market personal care, especially in developing regions, provides room for higher-volume adoption as consumers shift toward modern grooming products. Suppliers also have an opportunity to partner with formulators to create customized cooling solutions that meet specific brand needs, improving long-term commercial relationships.

The liquid segment dominated the global market with a 63.4% revenue share in 2024, primarily due to its practical processing advantages and broad compatibility with modern product development needs. Liquid formats disperse easily in both water-based and oil-based systems, reducing formulation time and minimizing the risk of stability issues that often occur with solid or encapsulated forms. This makes them the preferred choice for manufacturers developing high-volume skincare, deodorant, and hygiene products where consistent cooling intensity and uniform texture are essential. Liquid Menthoxypropanediol also supports flexible dosage control, enabling brands to fine-tune cooling strength according to regional regulatory limits and consumer preferences. Moreover, its ability to integrate smoothly into continuous manufacturing lines lowers production complexity and helps companies accelerate product launches.

The cosmetics & personal care segment dominated the market with a revenue share of 58.3% in 2024, due to brands increasingly preferring cooling ingredients that enhance product feel, support premium positioning, and meet rising consumer expectations for comfort. Menthoxypropanediol provides controlled, non-irritating cooling, making it suitable for use in skincare, haircare, deodorants, and hygiene products. R&D teams can easily integrate it across diverse formats. Its stability, compatibility with common cosmetic bases, and suitability for sensitive-skin and wellness products support widespread use.

The Asia Pacific region held the largest revenue share of 42.7% in 2024. It has large-scale production capacity producers present in the region such as Tengzhou Wutong Spices, Shanghai Vigen Fine Chemical Co., Ltd and Sinofi Ingredients and competitive raw material source, and a rapidly expanding consumer base. Consumers in this region prioritize performance-driven personal care products. Asia Pacific benefits from mature supply clusters in China, Japan, and South Korea. Ingredient innovation, fast formulation turnaround, and high R&D activity in these countries enable continuous product upgrades. The demand for advanced cooling agents is rising, driven by premium skincare, men’s grooming, and wellness-oriented formats.

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Menthoxypropanediol Market Report Highlights

• The encapsulated segment is expected to grow at the fastest CAGR of 5.6% from 2025 to 2033, as brands adopt advanced delivery systems that improve cooling performance and product stability. Encapsulation enables the slower, more controlled release of Menthoxypropanediol, resulting in longer-lasting freshness and improved sensory consistency in skincare, therapeutic creams, and performance-oriented products. It also protects the ingredient from degradation and reduces irritation, making it suitable for sensitive skin and premium formulations. As manufacturers seek differentiation through high-value technologies and cleaner label solutions, encapsulated formats are becoming an increasingly attractive option for future product development.

• The pharmaceutical segment is projected to grow at the fastest CAGR of 5.4% from 2025 to 2033 due to healthcare manufacturers increasingly adopt mild, effective cooling agents to enhance patient comfort in topical therapies. Menthoxypropanediol provides a controlled, soothing cooling effect without the irritation commonly associated with menthol. This makes it suitable for medicated creams, analgesic gels, dermatology formulations, and therapeutic skincare products. Demand is increasing for formulations that provide sensory relief, particularly in pain management, anti-itch treatments, and products targeting inflammation.

• Europe held the second-largest revenue share of 25.3% in 2024, due to personal care and pharmaceutical industries prioritizing high-purity, well-tolerated ingredients. These ingredients must align with strict regulatory and safety standards. Demand is rising as Europe focuses strongly on dermatology-driven product development. Formulators increasingly adopt cooling agents that offer consistency, low irritation, and long-term stability.

Menthoxypropanediol Market Segmentation

Grand View Research has segmented the global menthoxypropanediol market based on formulation, end use, and region:

Menthoxypropanediol Formulation Outlook (Volume Kilotons; Revenue, USD Million, 2018 - 2033)

• Liquid

• Gel

• Encapsulated

Menthoxypropanediol End Use Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)

• Cosmetics & Personal Care

• Pharmaceuticals

• Food & Beverage

• Other End Use Industries

Menthoxypropanediol Regional Outlook (Volume Kilotons; Revenue, USD Million; 2018 - 2033)

• North America

  • U.S.

  • Canda

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • Saudi Arabia

  • South Africa

List of Key Players in the Menthoxypropanediol Market

• Takasago International Corporation

• Vantage Specialty Chemicals

• Sinofi Ingredients

• Shanghai Vigen Fine Chemical

• Penta Fine Ingredients

• The Good Scents Company

• Ecotech

• Chemical Bull

• Foreverest Resources Ltd

• LGC Standards