Manga Market (2025 - 2030) Size, Share & Trends Analysis Report By Content Type (Printed, Digital), By Gender (Male, Female), By Distribution Channel (Online, Offline), By Genre (Sports, Romance And Drama), By Audience, By Region, And Segment Forecasts

Manga Market Summary

The global manga market size was estimated at USD 8,826.4 million in 2024 and is expected to reach USD 23,994.6 million by 2030, growing at a CAGR of 18.7% from 2025 to 2030. The rising demand for digital manga is reshaping the market, as more readers prefer the convenience and accessibility of digital platforms. 

With the growth of smartphones and tablet usage, digital manga services such as Shonen Jump+ and Manga Plus are experiencing significant uptake, especially among younger audiences. These platforms offer subscription models that provide readers with instant access to a wide variety of manga titles, driving market growth. As digital reading continues to dominate, it is expected that the market share of digital manga will continue to grow, reducing the reliance on traditional print formats. The growing popularity of webtoons, particularly in South Korea and China, is significantly influencing the global manga market. Webtoons, which are typically published on digital platforms in a vertical scroll format, cater to the preferences of mobile-first readers. As the demand for webtoons continues to rise, many manga publishers are adapting their works to this format, either to expand their existing portfolios or tap into the expanding webtoon audience. With webtoons gaining traction worldwide, they are presenting new opportunities for manga creators and publishers to reach a broader and more diverse readership, further shaping the future of the industry.

The demand for a wider variety of genres within the industry is expanding as readers increasingly seek stories that go beyond traditional action and fantasy. Niche genres such as slice-of-life, romance, LGBTQ+, and horror are gaining popularity, catering to a broad range of tastes and demographics. Publishers are responding to this shift by diversifying their portfolios, creating manga that resonates with underrepresented audiences. This trend is contributing to the growth of the industry by attracting new readers and offering more inclusive and varied storytelling.

The role of manga as an educational tool is becoming increasingly important, especially in Japan and other parts of Asia. Educational manga, which integrates subjects such as history, science, and economics, is gaining recognition among students and educators for its ability to present complex topics in an engaging and accessible format. This genre’s use in classrooms and study programs highlights manga's growing influence in modern education. As manga continues to be recognized as a valuable educational resource, its impact on learning in the industry is expected to expand even further.

The increasing demand for manga adaptations across various media formats, including anime, video games, and live-action movies, is a key driver of the growth within the manga industry. Successful manga series such as Demon Slayer and Attack on Titan have demonstrated the potential for adaptations to broaden their reach, leading to significant increases in manga sales and audience engagement. Publishers and creators are actively exploring partnerships with anime studios and gaming companies to create cross-media content that enhances the visibility of manga. This cross-platform approach is helping to drive revenue across multiple entertainment channels, reinforcing the interconnected nature of the industry.

The rise of digital manga platforms is also reshaping how readers engage with the manga market. Digital distribution offers readers the convenience of accessing manga anywhere and anytime, contributing to an increase in global readership. Digital platforms are making it easier for publishers to reach international audiences, expanding the accessibility of manga beyond traditional print formats. This shift is helping the manga industry grow its international presence and reach a new generation of readers who prefer digital content.

The increasing integration of manga into pop culture is influencing the broader entertainment industry. Manga’s influence on fashion, music, and social media is creating a deeper connection with younger audiences, particularly those in Generation Z. This cultural crossover is driving a surge in the demand for manga-related content, leading to greater investments from publishers and entertainment companies. As manga continues to play a prominent role in shaping modern pop culture, its influence on global entertainment trends is likely to grow, further solidifying its place within the industry.

Content Type Insights

The digital segment recorded the largest revenue share of over 72% in 2024. Digital manga is experiencing rapid growth in international markets, driven by the increasing accessibility of digital platforms. Non-Japanese regions, particularly North America and Europe, are showing a strong demand for translated manga, with local publishers leveraging digital platforms to offer content in various languages. This expansion is facilitated by the ability to access manga instantly on smartphones, tablets, and computers, providing readers with a more convenient and flexible reading experience. As digital platforms continue to localize and adapt content for different cultural markets, global demand for digital manga is expected to rise steadily.

The printed segment is projected to register a significant CAGR of 6.0% from 2025 to 2030. The popularity of high-quality printed editions is another key trend in the printed manga market. Fans are increasingly seeking out manga with superior print quality, including hardcover volumes, premium paper, and high-definition artwork. These editions offer a more luxurious reading experience and often become prized possessions for collectors. As publishers focus on quality production, the market for premium printed manga continues to grow, reflecting consumers’ desire for high-end, collectible products.

Distribution Channel Insights

The online segment accounted for the largest revenue share in 2024. The popularity of webtoons and vertical scroll formats is reshaping the online manga market. Webtoons, which originated in South Korea, are optimized for mobile devices and are gaining significant traction in global markets, particularly in North America and Southeast Asia. Manga publishers are increasingly adapting their works to the webtoon format, capitalizing on the growing preference for easily consumable, mobile-friendly content. This trend is helping bridge the gap between traditional manga and the rapidly growing webcomic market, further expanding the reach of online manga.

The offline segment is anticipated to record the significant CAGR from 2025 to 2030. The growth of manga in non-traditional retail channels is another trend driving the offline market. Retailers such as convenience stores, drugstores, and supermarkets in Japan are increasingly carrying manga, making it more accessible to a wider audience. This expansion into everyday retail outlets allows manga to reach consumers who may not typically visit bookstores, broadening its reach and appeal. As manga continues to be integrated into these diverse retail channels, its availability increases, fostering further offline market growth.

Genre Insights

The action & adventure segment held the largest market share in 2024. A growing trend within action-adventure manga is the focus on strong, diverse protagonists who challenge traditional tropes. Readers are increasingly drawn to characters with unique abilities, backgrounds, and perspectives, reflecting broader societal shifts towards inclusivity. These protagonists often embody values such as resilience, leadership, and self-discovery, which resonate with a global audience. As a result, manga series that feature diverse characters are gaining more recognition, both within Japan and internationally, contributing to the evolution of the action-adventure genre.

The romance & drama segment is expected to grow at the highest growth rate of CAGR from 2025 to 2030. The rising popularity of slice-of-life romance manga is a prominent trend in the market. These stories, which focus on the everyday lives and emotional growth of characters, have captured the hearts of readers, particularly those seeking relatable narratives. The genre appeals to a wide audience, offering a break from the action-packed titles while focusing on personal connections, love, and drama. As readers continue to gravitate towards more emotionally-driven stories, the demand for slice-of-life romance manga is expected to rise, further strengthening its presence in the market.

Gender Insights

The male segment held the largest revenue share in 2024. The increasing popularity of manga adaptations of popular video games and anime is a growing trend in the male manga market. Many successful franchises are expanding their universes by adapting their video game or anime storylines into manga formats, which allow for deeper exploration of characters and plotlines. Male readers who are fans of these original games and shows are often keen to follow the manga versions to gain additional insights into their favorite worlds. This trend underscores the continued integration of manga with other forms of entertainment, appealing to male fans who are already invested in these broader multimedia franchises.

The female segment is anticipated to witness the highest CAGR from 2025 to 2030. There is a noticeable shift toward manga series featuring empowering female protagonists who are strong, independent, and often challenge traditional gender roles. Female readers are increasingly gravitating toward stories where the main characters are not just love interests but also complex, multidimensional individuals. These characters often engage in self-improvement, take charge of their destinies, and challenge societal norms, making them more relatable and inspiring to readers. This trend is leading to the creation of more stories where women are portrayed as active agents in their own narratives, reflecting broader societal movements toward gender equality and empowerment.

Audience Insights

The adults segment held the largest revenue share in 2024. The demand for mature romance & drama manga targeted at adult readers has seen a significant uptick. These titles often explore the complexities of relationships, including themes of unrequited love, betrayal, personal growth, and reconciliation, making them more relatable to an older audience. Unlike traditional romance genres, adult romance and drama manga offer a more grounded, real-world perspective on emotional conflicts and relationships. With the success of these stories in both domestic and international markets, publishers are increasingly focusing on producing content that caters to adult readers looking for deep, emotionally resonant narratives.

The children and kids segment is estimated to grow at the highest CAGR from 2025 to 2030, owing to the increasing support from parents who view manga as both an educational and entertaining medium for young readers. The rise of digital manga platforms improves accessibility and convenience, allowing children easier access to a diverse range of manga titles. Additionally, the growing global interest in Japanese pop culture, anime adaptations, and interactive digital content further captivates younger audiences. Merchandising and licensing of popular manga characters also enrich the engagement experience for kids, making manga an appealing, multifaceted entertainment option within this demographic.

Regional Insights

North America manga market is expected to grow at the highest CAGR of over 21% from 2025 to 2030. North America has witnessed a significant expansion of manga in libraries and educational settings. Schools and libraries are increasingly incorporating manga into their collections due to its ability to engage reluctant readers and attract younger audiences. This trend has created a niche for manga in education, particularly in promoting literacy among younger readers. As a result, publishers are adapting their releases to cater to both educational institutions and the broader general audience.

U.S. Manga Market Trends

The manga market in the U.S. held a dominant position in 2024, driven by its deep integration into the broader anime and gaming culture. The surge in anime’s popularity through platforms like Crunchyroll, Netflix, and Funimation has fueled demand for manga, as fans seek original storylines and extended narratives. Conventions such as Comic-Con are increasingly highlighting manga through dedicated panels and events, reflecting its growing cultural significance. Additionally, publishers are tapping into the gaming community, with manga adaptations of popular video games attracting strong readership and further strengthening the market’s growth.

Europe Manga Market Trends

The manga market in Europe is expected to grow at a significant CAGR of over 20% from 2025 to 2030. In Europe, publishers are experiencing strong demand for high-quality manga translations, particularly in countries with a rich comic book culture, such as France and Italy. As the European market matures, more titles are being localized to appeal to a diverse range of readers across the continent, including those interested in niche or experimental genres. Notably, there is a growing interest in adapting Japanese works to suit European tastes while maintaining the original essence of the stories. As a result, Europe has become an increasingly important market for Japanese manga publishers.

The UK manga market is expected to grow rapidly in the coming years. The market's expansion is further supported by the increasing popularity of manga content, with retailers and publishers responding by broadening their manga offerings. This trend is helping to drive market growth, as manga's unique blend of art and narrative appeals to a wide demographic, leading to increased sales across various genres. The growth is also fueled by the growing localization of manga and the availability of official streaming services offering subtitles in English, making content more accessible to a global audience.

The manga market in Germany held a significant market share in 2024. This growth can be attributed to the increasing popularity of manga in the country, driven by its unique storylines and the availability of translated versions. Additionally, the strong presence of renowned distributors, such as Tokyopop, Carlsen Manga, and Egmont Manga, is creating lucrative opportunities for the market. The rising popularity of anime conventions, such as DoKomi - Anime & Japan Expo, which attracted over 150,000 visitors in July 2023, is also contributing to the growing demand for manga and anime content in the country.

Asia Pacific Manga Market Trends

The manga market in Asia-Pacific dominated with a share of over 83% in 2024. The demand for digital manga in the Asia Pacific region is rapidly increasing, fueled by the widespread use of smartphones and digital platforms. Readers across countries like Japan, China, South Korea, and Southeast Asia are turning to digital platforms for easier access to a diverse range of manga content. This trend is supported by the growth of e-commerce and online subscription services, which offer a more convenient and cost-effective way for readers to enjoy manga. As a result, digital manga is set to become an even more significant driver of market growth in the region.

Japan manga market is expected to grow rapidly in the coming years. Japan remains the epicenter of anime and manga, with a strong presence of major publishers and a vast range of content available across genres, appealing to various age groups and interests. This diversity helps keep readers engaged and attracts a broad demographic, further driving the growth of the manga market in Japan. Beyond entertainment, manga has increasingly become a popular medium for education, with notable examples such as Ishinomori Shōtarō’s educational manga, which introduces Japanese economics to readers.

The manga market in China is expected to grow significantly in the coming years. The increased readership for manga, driven by the availability of content from renowned publishers, online platforms, and streaming services, is contributing to market growth in the region. Large-scale conventions in China, which bring together anime and manga fans from around the world, further support this trend. These events often feature a wide range of publications and merchandise, which bodes well for the continued growth of the industry.

Key Manga Company Insights

Key players operating in the manga market are undertaking various initiatives to strengthen their presence and increase the reach of their products and services. Strategies such as expansion activities and partnerships are key in propelling the market growth. Some of the key players operating in the market include Kodansha Ltd., Shueisha Inc. and among others.

• Kodansha Ltd. is a leading Japanese publisher known for its extensive catalog of iconic manga titles, such as Attack on Titan and Akira. The company publishes both print and digital manga, reaching a global audience through its international division, Kodansha Manga, and platforms like ComiXology and Manga Plus. Kodansha also plays a central role in anime production, often working alongside manga adaptations to expand its intellectual properties. With its vast licensing agreements and collaborations with other media companies, Kodansha has firmly established itself as a powerhouse in the manga industry.

• Shueisha is one of the top manga publishers, renowned for producing some of the most well-known manga series, including One Piece, My Hero Academia, and Demon Slayer. The company is deeply integrated into the manga-to-anime pipeline, ensuring simultaneous releases of manga and their anime adaptations. Shueisha also operates digital platforms such as MANGA Plus and Shonen Jump+, catering to a global audience. The publisher has firmly established itself as a key player in both the domestic and international markets.

Some of the emerging market players in the Manga market include Seven Seas Entertainment, Inc. Bilibili Comics Pte. Ltd., and among others

• Seven Seas Entertainment is a rapidly expanding manga publisher, best known for licensing and distributing Japanese manga titles in North America. The company specializes in publishing both well-established and lesser-known manga, with a focus on niche genres such as yaoi, yuri, and slice-of-life. Seven Seas has earned recognition for its high-quality English translations and its commitment to bringing diverse manga content to a broader audience. The company's portfolio includes popular manga and light novel series, appealing to both mainstream and niche markets.

• Bilibili Comics is an emerging force in the manga industry, primarily known for its digital manga platform. The company focuses on publishing Chinese webcomics and making them available in multiple languages to global audiences, often in collaboration with international publishers. Bilibili places significant emphasis on fan engagement and interactive features, positioning itself as a key player in the expansion of the Chinese manga market. With its growing presence in anime production, Bilibili is expanding its influence across both the manga and anime industries.

Recent Developments

• In July 2025, at San Diego Comic-Con 2025, Kodansha Ltd. announced a new slate of print manga licenses scheduled for Spring 2026, alongside updates to their Kodansha Print Club program.

• In July 2025, Seven Seas Entertainment, Inc. acquired licenses for several new manga series, including 'I Have a Secret' by Yoru Sumino and Zui Nieki, 'DOGGO' by Ryuki Onuma and Hikari Komaru, and 'The Babe at My Back Has Her Eye on Me,' showcasing a variety of genres from coming-of-age supernatural drama to lighthearted romance, strengthening their catalog diversity.

• In July 2025, VIZ Media LLC announced an anime co-production of the critically acclaimed manga Hirayasumi, in partnership with Shogakukan-Shueisha Productions Co., Ltd.

Manga Market Report Scope

Global Manga Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global manga market report based on content type, distribution channel, genre, gender, audience, and region:

• Content Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Printed

  • Digital

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Genre Outlook (Revenue, USD Million, 2018 - 2030)

  • Action and Adventure

  • Sci-Fi and Fantasy

  • Sports

  • Romance and Drama

  • Others

• Gender Outlook (Revenue, USD Million, 2018 - 2030)

  • Male

  • Female

• Audience Outlook (Revenue, USD Million, 2018 - 2030)

  • Children and Kids

  • Teenagers

  • Adults

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE