Motorcycle Rental Market (2025 - 2030) Size, Share & Trends Analysis Report By Product (Commuter Motorcycles, Luxury Motorcycles), By Type (Off Road, On Road), By Application (Tourism, Commute), By Region, and Segment Forecasts

Motorcycle Rental Market Summary

The global motorcycle rental market size was estimated at USD 385.2 million in 2024 and is projected to reach USD 701.4 million by 2030, growing at a CAGR of 10.6% from 2025 to 2030. Rising traffic congestion in large cities worldwide has become a primary factor in encouraging more people to turn to rental motorcycles as a reliable way to navigate urban areas.

Furthermore, considering the environmental concerns and rising consciousness pertaining to air pollution and its adverse effects on health, there is a growing inclination towards renting electric vehicles among rental customers. Key players are gradually transitioning from conventional petrol motorcycles to electric vehicles.

Social media has emerged as a significant tool in influencing adventure travelers and amplifying trends in the adventure motorcycle rental industry. The demand for off-road motorcycles and luxury brand motorcycles is an emerging segment in the rental market.

The demand for off-road motorcycling has been experiencing a notable rise owing to demographic shifts, technological advancements, and changing travel preferences.Modern off-road motorcycles offer a more reliable and comfortable experience, completely equipped with technology that enhances the riding experience.

Drivers, Opportunities & Restraints

The rising popularity of motorcycle tourism is significantly driving the growth of the market over the forecast period.Motorcycle tourism has emerged as a popular trend among travelers seeking adventurous and unique experiences. The desire to explore scenic landscapes, coupled with the thrill of riding, has boosted the demand for motorcycle rentals globally.

The many challenges faced by urban mobility due to land restrictions and the immense increase in daily commuters are also positively shifting preference towards commuter motorcycle rental. Rental services cater to urban mobility needs by offering flexible and cost-effective solutions for city dwellers and tourists alike, who prefer not to invest in ownership.

Moreover, technology has played a significant role in the growth of the motorcycle rental industry, from the development of user-friendly mobile applications that simplify the rental process to the integration of GPS and other tracking technologies that enhance the safety and experience for renters.

Product Insights

The commuter motorcycles segment led the market and accounted for 63.9% of the global revenue share in 2024. This segment includes the most common types available for rent. These bikes are versatile, easy to ride, and suitable for various road conditions. Commuter motorcycles are primarily designed for daily travel, offering efficiency, affordability, and ease of navigation in urban environments.

The luxury motorcycles segment is anticipated to grow at a significant CAGR of 10.7% over the forecast period.High-end models from brands such as Harley-Davidson, BMW, and Ducati cater to enthusiasts and experienced riders looking for premium experiences. Rentals in this segment are often more expensive but attract customers seeking premium performance, comfort, and style for long rides or special occasions.

Type Insights

The on road segment led the market and accounted for 62.9% of the global revenue share in 2024. The on-road vehicle segment is characterized by its diversity in vehicle offerings and customer needs. The growth in the on road segment is attributed to the trends in tourism, urban mobility, and technological advancements.

The off road segment is expected to witness a CAGR of 11.4% over the forecast period. The segment growth is significantly driven by the increasing interest in adventure tourism, expansion of off-road trails and parks, and social media buzz. The challenges faced by the key market participants for this segment include maintenance and operational costs, safety concerns, and regulations related to environmental conservation in wilderness areas.

Application Insights

The tourism segment is likely to witness a CAGR of 11.2% over the forecast period. Rentals in this segment include a wide range of motorcycles, from lightweight models ideal for city exploration to heavyweight bikes designed for long-distance touring. Off road motorcycles for adventure tourism are attracting the target customers, popularizing motorcycle touring as a form of travel.

The commute segment held a revenue share of 61.5% in 2024. Owing to the rising traffic in major metro cities and subsequent increase in commute times on daily routes, individuals are renting motorcycles for convenience. This segment is witnessing increased demand for scooters and lightweight motorcycles that are more manageable in tight urban spaces.

Regional Insights

The motorcycle rental industry in North America held the largest revenue share of 34.3% in 2024. A wide range of players, including specialized motorcycle rental companies, tour operators offering motorcycle rental as part of their packages, and peer-to-peer rental platforms are significantly attributed to the large regional market share.

The U.S. motorcycle rental industry is estimated to grow at a significant CAGR of 9.6% over the forecast period. The market in the U.S. has experienced notable growth and transformation over the past few years owing to the developments in the recreational and tourism industry, coupled with the paralleled developments in the commuting landscape involving motorcycle rentals.

Europe Motorcycle Rental Market Trends

The Europe motorcycle industry’s stronghold is bolstered by a rich history, diverse cultures, and breathtaking landscapes, where motorcycle tourism offers an unparalleled opportunity for exploration and adventure. Furthermore, various key players are investing in electric vehicles, targeting environmentally conscious customers.

Asia Pacific Motorcycle Rental Market Trends

The Asia Pacific motorcycle rental industry is experiencing significant growth, driven by a combination of rising tourism, a burgeoning middle class, and an increasing interest in motorcycle travel. Growing technological platforms and preference for self-guided bike travel are also likely to influence the market growth positively over the forecast period.

Key Motorcycle Rental Company Insights

Some of the key players operating in the market include Harley-Davidson Inc., Edelweiss Bike Travel, and West Coast Motorcycle Hire, among others.

• Edelweiss Bike Travel is a leading motorcycle touring company that has been providing unparalleled motorcycling adventures to enthusiasts around the globe since its inception in 1980 in Austria and neighboring countries. The company also provides a motorcycle rental business offering a wide selection of motorcycles and flexible rental durations.

• West Coast Motorcycle Hire is a premier company dedicated to offering high-quality motorcycle rentals for enthusiasts and adventurers seeking to explore the scenic beauty of the West Coast of Australia and beyond.

IMTBIKE TOURS SL, Riders Share Inc., and Krabi Moto Rentals are some of the emerging market participants in the motorcycle rental industry.

• IMTBIKE TOURS SL is a distinguished motorcycle tour company specializing in offering premium guided motorcycle tours and rentals across Europe.The company has been dedicated to delivering high-quality services to motorcycle enthusiasts and adventurers.

• Krabi Moto Rentals is a prominent motorcycle and scooter rental service based in the picturesque region of Krabi, Thailand. Krabi Moto Rentals caters to tourists and locals alike with its user-friendly services, reliability, and extensive range of quality motorcycles and scooters.

Recent Developments

• In April 2024, Royal Enfield launched a motorcycle renting business which are available through websites. Currently, the service is offered in 52 touring destinations across 25 nations at affordable prices for travelers.

• In March 2022, a mobility startup called Chalo in India acquired Vogo, a two-wheeler rental platform based in Bengaluru, India. As a part of the acquisition, the platform is transitioning into electric vehicles for all its fleet available. 

Motorcycle Rental Market Report Scope

Global Motorcycle Rental Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global motorcycle rental market based on product, type, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Commuter Motorcycles

  • Luxury Motorcycles

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Off Road

  • On Road

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Tourism

  • Commute

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE