Progressive Web Apps Market (2025 - 2033) Size, Share & Trends Analysis Report By Component (Platform, Services), By Organization Size (Small & Medium Enterprises, Large Enterprises), By Application (E-commerce & Retail), By Region And Segment Forecasts

Progressive Web Apps Market Summary

The global progressive web apps market size was estimated at USD 2.08 billion in 2024 and is projected to reach USD 21.24 billion by 2033, growing at a CAGR of 29.9% from 2025 to 2033. The progressive web apps (PWA) market is driven by factors such as the growing internet and smartphone penetration, and the growing demand for improved user experience.

A progressive web application is a flexible web app that operates as both a web page and a mobile app across any device. It effectively tackles challenges related to poor mobile user experiences and low conversion rates in online stores. Progressive web apps are designed to deliver a native-like user experience, enabling faster conversions and seamless browsing, even with a weak Internet connection. PWA offers numerous benefits to users, such as offline functionality, enhanced performance, cross-platform compatibility, and app-like experience. PWA loads swiftly and provides seamless navigation, leading to improved user satisfaction and higher conversion rates. They resemble mobile sites and apps, but they are faster, lighter, and don't occupy the storage space that traditional apps do.

The progressive web apps (PWA) market is primarily driven by the growing need for cost-effective, high-performance solutions that bridge the gap between native mobile apps and traditional websites. Businesses are increasingly adopting PWAs to enhance user engagement, boost conversions, and reduce bounce rates, particularly in e-commerce and content-heavy sectors. With features such as offline accessibility, push notifications, and faster load times, PWAs enable companies to deliver consistent, app-like experiences without requiring users to download large applications. This combination of efficiency and user-centric design makes PWAs an attractive option for enterprises looking to expand their digital presence while minimizing development and maintenance costs.

Another key driver is the rising emphasis on mobile-first experiences fueled by the rapid expansion of internet connectivity and smartphone ownership. As consumers demand seamless, responsive, and lightweight digital platforms, PWAs offer a scalable solution that works effectively across devices and operating systems. Furthermore, advancements in browser capabilities, web APIs, and service workers have significantly enhanced PWA functionalities, making them more competitive with native apps in terms of speed, usability, and offline performance. With leading global brands successfully implementing PWAs to improve customer satisfaction and revenue, technology is gaining credibility and traction across industries ranging from retail to media, travel, and finance.

Component Insights

The platform segment dominated the market with a share of over 56.0% in 2024. The platform segment’s growth can be attributed to the growing need among businesses to develop apps that have cross-platform compatibility. Progressive web apps, which can operate on any device with a web browser, meet this need, driving the demand for platforms that facilitate their development. Moreover, the growing emphasis on user experience and cost efficiency during app development is driving the development of progressive web apps, driving the adoption of their development platforms such as those offered by U.S.-based OutSystems.

The services segment is expected to register the fastest CAGR over the forecasted period. The segment’s growth can be attributed to the need for expertise in progressive web app development and the need to meet the demand for custom solutions. Businesses require tailored PWA solutions that meet specific needs and integrate seamlessly with existing systems. This demand drives the need for professional services such as those offered by Hidden Brains InfoTech, an India-based company that offers custom progressive web app development and maintenance services.

Application Insights

The social media segment held the largest market share in 2024. Social media dominates the market because progressive web apps (PWAs) deliver fast, reliable, and engaging experiences across various devices and network conditions. Key factors include push notifications for user engagement, offline access, fast load times, and efficient resource management. PWAs provide unified experience across platforms, reducing development costs and increasing accessibility by eliminating the need for app store downloads. SEO benefits, such as search engine indexing and easy content sharing, enhance visibility and user acquisition. In addition, PWAs ensure increased user retention through a smooth user experience and background synchronization while offering broader market reach, particularly in regions with limited connectivity. Automatic updates and HTTPS security further enhance their appeal. Success stories from platforms such as Twitter Lite, Pinterest, and Facebook highlight the effectiveness of PWAs in improving performance and user retention, underscoring its dominance in the market.

The e-commerce and retail segment is expected to register a significant CAGR over the forecasted period. The growth of the segment is attributed to the rapid growth in e-commerce sales. E-commerce and retail enterprises can achieve significant growth through the adoption of progressive web apps. The benefits of integrating PWA into e-commerce operations are substantial, including enhanced customer loyalty, increased engagement, and higher conversion rates, led by accelerated loading speeds and offline accessibility. These advantages are driving businesses in the e-commerce and retail sectors to adopt progressive web apps.

Organization Size Insights

The large enterprises segment accounted for the largest market revenue share in 2024. The segment’s growth can be attributed to the growing push for digital transformation among large enterprises and the need for scalable solutions. Large enterprises are continually seeking ways to innovate and improve their digital capabilities. Adopting PWA technology aligns with broader digital transformation goals by providing modern, scalable, and flexible web solutions. Progressive web apps are scalable, making them suitable for large enterprises that need to handle significant and growing traffic. They can be optimized to manage high loads efficiently, ensuring reliability and performance. Starbucks Coffee Company and Uber Technologies Inc., two U.S.-based companies, are among the large enterprises that have adopted progressive web apps.

The SMEs segment is expected to grow significantly over the forecast period. The segment’s growth is attributed to the cost efficiency and ease of deployment of progressive web apps. SMEs often have limited budgets for app development. PWAs are cost-effective because they eliminate the need to develop separate apps for different platforms. This single-code-based approach reduces both development and maintenance costs. Moreover, they are easier and faster to develop compared to native apps. Many PWA development platforms offer user-friendly tools and frameworks that allow small & medium enterprises to build high-quality apps without requiring extensive technical expertise.

Regional Insights

North America dominated the progressive web apps industry with a revenue share of over 32% in 2024. The growth of the market in the region is attributable to the high software development activity in the region and high smartphone penetration, driving the usage of mobile applications. This is driving the demand for responsive applications among end users, driving the adoption of progressive web apps.

U.S. Progressive Web Apps Market Trends

The U.S. progressive web apps industry is expected to grow significantly in 2024. The growth of the market in the country can be attributed to the presence of prominent market players, such as Microsoft and Google. Moreover, many social media platforms, such as Meta and X Corp. (earlier Twitter), are based in the U.S. The high usage of social media platforms among the U.S. population drives the demand for progressive web apps for consistent performance and faster load times.

Europe Progressive Web Apps Market Trends

The progressive web apps market in Europe is expected to grow significantly over the forecast period driven by increasing digitalization, mobile-first strategies, and demand for cost-effective, high-performance web solutions. Businesses across retail, travel, media, and finance are adopting PWAs to deliver seamless, app-like experiences without app store limitations. The region’s high smartphone and tablet penetration, advanced 4G/5G networks, and growing emphasis on cross-platform compatibility enhance adoption. In addition, strict data privacy regulations such as GDPR push companies to opt for secure, browser-based solutions such as PWAs. Continuous advancements in browser capabilities, offline functionality, and integration with emerging technologies are further shaping PWA innovation and adoption across European industries.

Asia Pacific Progressive Web Apps Market Trends

The progressive web apps industry in the Asia Pacific region is anticipated to be at the fastest CAGR over the forecast period. The target market’s growth in the region can be attributed to improving technological infrastructure and rising disposable income, leading to a rise in internet and smartphone penetration. Moreover, growing e-commerce sales are likely to drive the growth of the market. PWAs can offer seamless online and offline shopping experiences and improved conversion rates. Furthermore, high-tech development activities, such as rapid 5G deployment and government initiatives to support digital transformation. Moreover, high social media usage on platforms such as WeChat and TikTok drives the demand for apps offering faster load times and requiring low development costs.

Key Progressive Web Apps Company Insights

Some key companies in the progressive web apps industry are Google and Microsoft.

• Google, a U.S.-based company and subsidiary of Alphabet, offers various technology services and solutions. The company has a global presence and has offices worldwide. Google operates in two business segments, namely, Google Cloud and Google Services. The company provides robust support for progressive web apps through tools such as Lighthouse and Workbox

• Microsoft is a U.S.-based multinational technology company. The company operates in three business segments, namely, Intelligent Cloud, Productivity and Business Processes, and More Personal Computing. The company provides various tools and platforms, such as PWABuilder and Visual Studio Code, for progressive web app development.

Recent Developments

• In July 2025, ROI BEST PTE. LTD., IT services and consulting company, introduced its Android PWA Permanent Package, a suite of tools designed to optimize PWA distribution on Android markets. It offers various features such as smart traffic deduplication, exit-intent prompts, secure infrastructure to combat hijacking, and integrated re-engagement. This offering helps developers overcome Android distribution challenges and promote PWAs as more resilient alternatives to app store-based models.

• In June 2025, Microsoft announced the updates to Web Apps and Progressive Web Apps (PWAs), from the Microsoft Edge Web Apps team. Beginning with Microsoft Edge version 121, DevTools allows users to simulate the Window Controls Overlay feature available in progressive web apps (PWAs) without needing to install the PWA. Microsoft Edge 101 adds a sidebar search feature for PWAs, enabling users of installed PWAs to search and view web content in a sidebar within the PWA window.

• In June 2025, Wix.com, Inc., a cloud-based web development platform provider, acquired Base44 Inc., an AI-driven platform that allows users to create fully functional, custom software solutions and applications eliminating the need for traditional coding through natural language. This acquisition strengthens Wix .com, Inc.’s AI portfolio, enhancing its range of intelligent tools that enable to build and grow the company’s online presence.

Progressive Web Apps Market Report Scope

Global Progressive Web Apps Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented global progressive web apps market report based on component, organization size, application, and region.

• Component Outlook (Revenue, USD Billion, 2021 - 2033)

  • Platform

    • Desktop PWAs

    • Mobile PWAs

    • Tablet PWAs

  • Services

• Organization Size Outlook (Revenue, USD Billion, 2021 - 2033)

  • Small & Medium Enterprises

  • Large Enterprises

• Application Outlook (Revenue, USD Billion, 2021 - 2033)

  • E-commerce and Retail

  • Media and Entertainment

  • Social Media

  • Travel and Tourism

  • Healthcare

  • Education

  • Banking and Financial Services

  • Others

• Regional Outlook (Revenue, USD Billion, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • India

    • China

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • KSA

    • UAE

    • South Africa