U.S. Companion Animal Imaging Market (2025 - 2033) Size, Share & Trends Analysis Report By Product (Equipment, Accessories/ Consumables, Software), By Type, By Animal Type, By Application, By Modality (Fixed, Portable), By End Use, By Country, And Segment Forecasts

Market Size & Trends

The U.S. companion animal imaging market size was estimated at USD 354.45 million in 2024 and is projected to grow at a CAGR of 6.19% from 2025 to 2033. The U.S. companion animal imaging market is continuously growing, driven by demographic shifts and urbanization, increasing adoption of pet insurance, and growing specialty and emergency veterinary services. According to the U.S. Census Bureau report of 2025, in 2023 and 2024, the population of the U.S. 387 metropolitan areas increased by nearly 3.2 million people. This growth slightly exceeded the overall U.S. population increase of 1.0% during the same time frame.

By July 2024, about 294 million individuals approximately 86% of the U.S. population had gravitated towards urban living. Urbanization in the U.S. has led to higher concentrations of veterinary clinics and animal hospitals in metropolitan areas, where pet ownership among younger professionals and families continues to rise. Smaller companion animals are common in urban environments are living longer due to better care, requiring regular imaging for age-related conditions. This convergence of urban lifestyles and shifting demographics continues to propel market demand. The chart below illustrates population shift towards urban areas in the U.S. for the period of 2021-2024.

In addition, higher disposable incomes in urban areas support spending on advanced veterinary services. As cities continue to grow, so does the need for compact, efficient imaging technologies that fit into urban clinic layouts, further driving innovation and adoption of imaging solutions in the U.S. market.

Growing adoption of pet insurance is significantly impacting the market growth. In the U.S. every six seconds, a pet owner encounters a veterinary expense of USD 1,000 or more. Hence, large number of pet owners are turning to insurance to help manage rising veterinary costs, including advanced diagnostics. Accident and illness insurance plans typically provide coverage for a wide range of issues, including fractures, torn ligaments, cancer, and various common illnesses. In contrast, accident-only plans are limited to injuries resulting from accidents, such as bite wounds and ligament damage.

Many providers also offer optional wellness plans that can be added to cover routine care costs, like yearly veterinary exams and vaccinations. The major insurers offer coverage for imaging procedures like X-rays, MRIs, and ultrasounds, and financial barriers to care are decreasing. This shift empowers owners to choose more comprehensive diagnostic paths when pets present with symptoms. As a result, veterinary clinics are experiencing increased demand for imaging services. The financial support provided by insurance plans thus acts as a catalyst for market growth, enabling broader access to high-end imaging technologies.

Specialty and emergency veterinary services are growing rapidly across the U.S., driven by increased pet owner expectations and demand for 24/7 care. These centres often require high-end imaging systems such as CT scans and MRIs to support specialists in cardiology, neurology, and oncology. As more referral and specialty clinics open, particularly in urban and affluent suburban areas, the need for advanced diagnostic imaging becomes more acute. The availability of these services is contributing to a cultural shift in how pets are treated in the U.S., creating a market that increasingly mirrors human healthcare in both capability and complexity.

Market Concentration And Characteristics

The U.S. companion animal imaging market is moderately growing and experiencing accelerating growth. Leading companies hold substantial technological expertise, extensive distribution channels, and strong brand reputations, providing them with a competitive advantage. Frequent innovations, along with high capital demands and regulatory challenges, create entry barriers for newcomers, thereby maintaining the dominance of top players and the market’s concentrated nature.

Innovation drives the U.S. companion animal imaging market by introducing advanced technologies like 3D imaging and AI-powered diagnostics. In November 2024, United Imaging completed the installation of the world’s first uMI Panvivo PET/CT system at Pueblo Medical Imaging in Nevada, USA. Continuous research and development improve image quality, accuracy, and speed, enabling better disease detection and treatment planning. This innovation pace enhances competitive positioning and meets evolving veterinary care demands.

Mergers and acquisitions play a significant role in shaping the companion animal imaging market, enabling companies to expand product portfolios, access new technologies, and enter untapped markets. Strategic M&A activities foster growth, consolidate market power, and create synergies that improve operational efficiency and accelerate innovation. For instance, in July 2023, SignalPET partnered with Covetrus to enhance veterinary diagnostic services and speed up the rollout of SignalPET’s Instant Radiograph Interpretation technology to veterinary clinics throughout the United States.

Strict regulatory frameworks govern the development and use of companion animal imaging technologies in the U.S. Compliance with safety, efficacy, and manufacturing standards ensures product reliability but also increases time-to-market and costs. Regulatory scrutiny protects animal welfare while posing challenges for new entrants and smaller companies.

Alternative diagnostic methods, such as traditional X-rays and ultrasound, serve as substitutes for advanced imaging technologies. These options are often more affordable and accessible, but they may lack the precision of newer imaging modalities, influence market demand, and encourage continuous innovation to maintain a competitive advantage.

Regional expansion within the U.S. companion animal imaging market is driven by rising pet ownership and increasing awareness of advanced veterinary care in underserved areas. Companies focus on penetrating new geographic regions by establishing distribution networks and partnerships, facilitating broader access to cutting-edge imaging solutions, and boosting overall market growth.

Product Insights

The equipment segment holds the largest revenue share of 56.28% in the U.S. companion animal imaging market in 2024 due to the growing demand for advanced diagnostic tools in veterinary care. This segment includes devices such as X-ray machines, ultrasound systems, CT scanners, and MRI equipment, which are essential for accurate disease detection and treatment planning. New products, such as one launched in June 2024 by FUJIFILM Healthcare Americas Corporation, a new compact 128-slice CT system, the FCT iStream. Increasing pet ownership, rising awareness of animal health, and advancements in imaging technology drive the adoption of sophisticated equipment. Veterinary clinics and hospitals are investing heavily in high-quality imaging devices to improve diagnostic capabilities, enhance patient outcomes, and stay competitive in the rapidly evolving market.

The software segment is expected to grow at the fastest CAGR in the U.S. companion animal imaging market, driven by advancements in AI-powered image analysis tools, cloud-based platforms, and integrated practice management systems. These innovations enhance diagnostic accuracy, enable remote consultations, and streamline workflows, meeting the increasing demand for efficient veterinary care. The adoption of mobile applications for real-time patient monitoring further supports this growth, as pet owners seek more accessible and comprehensive healthcare solutions for their animals. As a result, the software segment is experiencing rapid expansion, outpacing other market segments in growth.

Animal Type Insights

The dogs segment dominated the U.S. companion animal imaging market with a revenue share of 51.94% in 2024. This dominance is attributed to dogs' higher susceptibility to various health conditions, including obesity, osteoarthritis, and respiratory diseases, necessitating frequent diagnostic imaging. The strong emotional bonds between dog owners and their pets often translate into a willingness to invest in advanced veterinary care. Consequently, the demand for imaging services such as X-rays, MRIs, and ultrasounds remains robust, solidifying dogs' position as the largest segment in the market.

Cats are the fastest-growing segment in the U.S. companion animal imaging market, driven by increasing adoption and a heightened focus on feline health. Dogs currently dominate the overall diagnostics market; the cat segment is experiencing the highest growth rate. This surge is attributed to factors such as cats' lower maintenance needs, their suitability for apartment living, and a growing awareness among pet owners about the importance of preventive healthcare. Consequently, there is a rising demand for advanced imaging modalities like radiography and ultrasound to diagnose conditions such as dental diseases, which affect a significant percentage of cats.

Type Insights

In the U.S. companion animal imaging market, X-ray dominated with the largest revenue share of 38.11% in 2024. This dominance is attributed to X-rays' effectiveness in diagnosing bone fractures, dental issues, and other musculoskeletal conditions in pets. The affordability, quick results, and widespread availability of X-ray technology contribute to its continued prevalence in veterinary practices. For example, in April 2024, MiREYE Imaging introduced its advanced AI-powered Veterinary X-ray machines to the U.S. market. A key highlight of these machines was the integration of MiREYE’s patented Auto Thickness Detection technology. Increasing adoption of small companion animals, such as cats and dogs, further drives the demand for X-ray imaging in veterinary diagnostics.

Video endoscopy is the fastest-growing segment in the U.S. companion animal imaging market, driven by advancements in diagnostic technology and a rising demand for minimally invasive procedures. New launches such as in December 2024, PENTAX Medical America received US FDA 510(k) clearance for the latest models in their i20c Video Endoscope Series is making a significant impact U.S. This is fueled by the increasing adoption of video endoscopy for diagnosing and treating gastrointestinal, respiratory, and urogenital conditions in small animals.

Application Insights

The orthopedics and traumatology segment held the largest revenue share in the U.S. companion animal imaging market, with a revenue share of 38.18% in 2024. This dominance is driven by the high prevalence of musculoskeletal injuries and diseases among pets, such as osteoarthritis, fractures, and ligament injuries. Advanced imaging modalities like X-ray, computed tomography (CT), and magnetic resonance imaging (MRI) are essential for accurate diagnosis and treatment planning in these cases. The increasing adoption of companion animals and rising pet healthcare expenditures further contribute to the growth of this segment.

The oncology segment is the fastest-growing area within the U.S. companion animal imaging market, driven by increasing pet cancer diagnoses and advancements in diagnostic technologies. Approximately 6 million dogs and a similar number of cats are diagnosed with cancer annually in the U.S. This surge in cases has led to a heightened demand for advanced imaging techniques such as MRI, CT, and PET scans, which are crucial for accurate diagnosis, staging, and treatment planning. This growth is further supported by increased pet healthcare expenditures and the development of specialized oncology centers for animals. For instance, in March 2025, Privo Technologies Inc. Announces the Release of BeneVet Oncology: Driving Innovation to Enhance Companion Animal Health.

Modality Insights

In the U.S. companion animal imaging market, fixed imaging systems held a significant revenue share of 55.34% in 2024, primarily encompassing X-ray and computed tomography (CT) systems. These modalities are integral to diagnosing musculoskeletal conditions, fractures, and dental issues in pets. The dominance of fixed imaging systems is attributed to their accuracy, reliability, and cost-effectiveness, which make them essential tools in veterinary diagnostics. While mobile and portable imaging solutions are gaining traction, fixed systems remain the cornerstone of veterinary imaging due to their superior image quality and advanced capabilities.

The portable imaging systems segment is the fastest growing in the U.S. companion animal imaging market, driven by technological advancements and evolving veterinary care models. These compact and mobile devices, including handheld ultrasound and digital X-ray units, enable real-time diagnostics at the point of care, enhancing accessibility and convenience for veterinarians. The adoption of portable systems is particularly beneficial in rural and remote areas, where traditional imaging equipment may be unavailable. Additionally, the integration of wireless connectivity and cloud-based solutions allows for efficient data sharing and remote consultations, further expanding the reach of veterinary services.

End Use Insights

The veterinary hospitals and clinics is largest segment in the U.S. companion animal imaging market, accounted to a substantial revenue share of approximately 59.59% in 2024. This dominance is attributed to their role as primary providers of comprehensive diagnostic services, including X-ray, ultrasound, CT, and MRI imaging. These facilities cater to a diverse range of animals, from small pets like dogs and cats to larger animals such as horses, offering a wide array of imaging services essential for accurate diagnosis and treatment planning.

The growth of this segment is further supported by the increasing adoption of advanced imaging technologies, which enable early detection of conditions like fractures, tumors, and joint diseases. Additionally, the rising pet ownership rates and heightened awareness of preventive healthcare contribute to the growing demand for sophisticated diagnostic tools in veterinary settings. As a result, veterinary hospitals and clinics continue to expand their imaging capabilities, solidifying their position as the cornerstone of the companion animal imaging market.

Others, which include research institutes and diagnostic laboratories, are among the fastest growing segments in the U.S. companion animal imaging market. This growth is driven by increasing demand for advanced diagnostic services, the need for specialized testing, and the rising prevalence of diseases in pets. Private sector laboratories, including corporate reference labs and privately owned clinics, are expanding rapidly. They offer specialized expertise and advanced diagnostic tests tailored to veterinarians' needs. The integration of artificial intelligence (AI) in diagnostic imaging is revolutionizing the field. AI-powered systems, such as SK Telecom's X Caliber, analyze X-ray images of dogs and cats within seconds, providing accurate diagnostic insights and improving decision-making in veterinary practices. Strategic collaborations between diagnostic laboratories and imaging centers are fostering innovation and expanding access to diagnostic technologies. For example, in July 2024, iCAD, Inc. formed a strategic partnership with Windsong Radiology Group to deploy its ProFound AI Breast Health solution across Windsong’s imaging centers, enhancing diagnostic capabilities within the US Radiology Specialists network.

Country Insights

The U.S. companion animal imaging market is experiencing rapid growth, driven by increased pet ownership and demand for advanced diagnostics. Some of the players, such as GE Healthcare, Fujifilm, Canon, and IDEXX Laboratories, are advancing in innovation in digital radiography, ultrasound, and CT imaging. These advancements include AI-powered imaging systems, portable ultrasound devices, and cloud-based storage solutions, enhancing diagnostic accuracy and accessibility. For instance, in June 2025, Zoetis Inc. introduced AI Masses for its Vetscan Imagyst analyzer, enabling rapid, precise AI-based analysis of lymph node and skin masses within minutes. It has seven distinct testing capabilities. Vetscan Imagyst is the most advanced veterinary AI analyzer. The integration of these technologies is transforming veterinary care, enabling earlier disease detection and improved treatment outcomes for companion animals.

Key U.S. Companion Animal Imaging Company Insights

Competition in the U.S. companion animal imaging market is high, fueled by swift technological progress and growing demand for pet healthcare. Some of the leading players include IDEXX Laboratories, FUJIFILM Holdings America Corporation, and Esaote SPA. Strategic collaborations and partnerships play a crucial role in improving imaging capabilities.

Recent Developments

• In January 2025, Core Imaging introduced Carnation, an advanced 360-degree portable, veterinary ultrasound system designed for clinics, offering precision, flexibility, and streamlined workflow.

• In May 2024, Hallmarq announced a milestone as Wisconsin Veterinary Neurology and Surgical Center received the USA’s first zero-helium 1.5T small animal MRI, marking a breakthrough in veterinary imaging technology.

• In April 2024, Antech announced AIS RapidRead, an innovative diagnostic tool from its AI pipeline that delivered fast, reliable imaging results in minutes which significantly improved care decisions for pets and their owners.

U.S. Companion Animal Imaging Market Report Scope

U.S. Companion Animal Imaging Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. companion animal imaging market report based on product, type, animal type, application, modality, end use, and country.

• Product Outlook (Revenue, USD Million, 2021 - 2033)

  • Equipment

  • Accessories/ Consumables

  • Software

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • X-ray

  • Ultrasound

  • MRI

  • CT Respiratory

  • Video Endoscopy

• Animal Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Dogs

  • Cats

  • Horses

  • Others

• Application Outlook (Revenue, USD Million, 2021 - 2033)

  • Orthopedics and Traumatology

  • Oncology

  • Cardiology

  • Neurology

  • Respiratory

  • Dental Applications

  • Others

• Modality Outlook (Revenue, USD Million, 2021 - 2033)

  • Fixed

  • Portable

• End Use Outlook (Revenue, USD Million, 2021 - 2033)

  • Veterinary Hospitals and Clinics

  • Specialty Imaging Centers

  • Others

• Country Outlook (Revenue, USD Million, 2021- 2033)

  • U.S.