U.S. Prebiotics Market (2025 - 2033) Size, Share & Trends Analysis By Ingredients (Inulin, Resistant Starch), By Source (Roots, Grains), By Form (Powder/Crystal, Liquid), By Functionality (Gut Health, Cardiovascular Health, Bone Health, Immunity, Weight Management), By Application, And Segment Forecasts

U.S. Prebiotics Market Summary

The U.S. prebiotics market size was estimated at USD 1,464.4 million in 2024 and is expected to reach USD 4,881.1 million by 2033, growing at a CAGR of 14.4% from 2025 to 2033. Key market drivers include the rising consumer focus on gut health and overall wellness, which is pushing demand for products that support digestion and immunity across both supplements and functional foods.

This is reinforced by rapid innovation in functional food and beverage formulations, with prebiotics increasingly incorporated into sodas, juices, snacks, and dairy alternatives, making them more accessible and appealing to mainstream consumers. The category is scaling further due to major food and beverage players entering the space, bringing stronger distribution, marketing power, and credibility.

Functional food and beverage innovation is rapidly reshaping the market by moving the category far beyond traditional supplement formats. Brands are incorporating prebiotic fibers into everyday foods and drinks such as sodas, snack bars, bakery items, dairy alternatives, and even ready-to-drink coffees. This expansion aligns with consumer demand for gut health, immunity support, and general wellness, making prebiotics a convenient, lifestyle-friendly addition rather than a niche health product.

At the same time, major CPG companies and fast-moving startups are intensifying competition and speeding up category growth. Big players are entering the market with large distribution networks and marketing power, while startups introduce bold flavors, modern branding, and innovative product concepts. For instance, PepsiCo’s investment in Poppi and Coca-Cola’s launch of prebiotic sodas demonstrate how established giants are validating and mainstreaming the trend, while challenger brands like Olipop and Vive Organic are pushing innovation in prebiotic tonics and functional beverages. This combination of scale and creativity is helping prebiotics reach a much wider consumer base.

Source Insights

The roots segment accounted for the largest revenue share of 47.46% in the U.S. prebiotics industry in 2024. Roots are the primary natural source of the most widely used and commercially scalable prebiotic fibers, especially inulin and fructo-oligosaccharides (FOS), which are predominantly extracted from chicory root. Chicory root has a well-established supply chain, reliable production volumes, and cost-efficient extraction processes, making it the preferred raw material for manufacturers producing prebiotic ingredients on a large scale.

Fruits & vegetables is anticipated to witness a CAGR of 15.1% from 2025 to 2033. Consumers are increasingly preferring ingredients that come directly from recognizable foods, such as bananas, apples, berries, asparagus, onions, and artichokes, rather than relying solely on extracted or highly processed fibers. At the same time, fruits and vegetables offer diverse types of prebiotic fibers (inulin, pectin, resistant starch, arabinoxylans), allowing companies to create more differentiated formulations for functional snacks, smoothies, juices, plant-based yogurts, gummies, and children’s nutrition products.

Ingredients Insights

The inulin segment led the market, accounting for a share of 29.79% in 2024. It has strong scientific backing for gut-health benefits, high consumer acceptance, and is widely recognized as a natural plant-derived ingredient, most commonly sourced from chicory root. From a manufacturing standpoint, inulin is easily formulated into a wide range of products. It works well in functional beverages, bars, bakery products, dairy alternatives, cereals, and supplements, and it also provides desirable functional properties, such as mild sweetness, fat replacement, texture enhancement, and improved mouthfeel. These dual benefits, both nutritional and functional, enable companies to utilize inulin to enhance fiber content and improve product quality, giving it a practical edge over newer or more specialized prebiotic ingredients.

Isomalto-oligosaccharides (IMOs) are anticipated to witness a CAGR of 17.9% from 2025 to 2033. IMOs provide mild sweetness with far fewer calories than sugar, making them highly attractive for brands developing low-sugar, keto-friendly, or high-fiber products. From a formulation perspective, IMOs are easily incorporated into bars, bakery items, cereals, protein snacks, gummies, beverages, and meal replacements, thanks to their good solubility, stability, and ability to improve texture and binding properties. This makes them especially valuable for the booming functional snack and beverage sector. In addition, as awareness of gut health grows, more consumers are looking for gentler prebiotic fibers, and IMOs tend to cause fewer digestive issues than some other fibers at moderate doses.

Form Insights

The powder/crystal market held the largest revenue share, accounting for a share of 56.70% in 2024. Powders are easily incorporated into a wide range of products, including supplements, beverages, bakery items, bars, cereals, and functional snacks, without compromising taste, texture, or shelf stability. Their long shelf life, heat resistance, and compatibility with various processing techniques make them ideal for large-scale commercial formulation.

Liquid prebiotics are anticipated to witness a CAGR of 14.3% in the U.S. market from 2025 to 2033. Liquid prebiotics tend to offer smoother digestive tolerance and more even absorption, making them appealing to consumers who experience discomfort with gritty or dense fiber powders. At the same time, liquid formats offer significant formulation advantages for manufacturers, as they dissolve easily, blend uniformly into beverages, and maintain consistent dosing without altering the texture or mouthfeel. This makes them ideal for the fast-growing functional beverage sector, where clarity, taste, and stability are essential.

Functionality Insights

Gut health held the largest revenue share of the U.S. prebiotics industry in 2024, accounting for a share of 38.11%. Prebiotics directly nourish beneficial gut bacteria, improve microbiome balance, and support digestion, benefits that are widely recognized and easily understood by consumers. As awareness of issues like bloating, irregularity, IBS, and overall digestive discomfort continues to rise, more Americans look for natural, daily solutions, pushing gut-health claims to the forefront. In addition, Gut health is increasingly linked to broader wellness areas such as immunity, metabolism, mental well-being, and inflammation, which further strengthens consumer interest.

Weight management is projected to grow significantly at the fastest CAGR of 15.7% from 2025 to 2033. It remains one of the most sought-after wellness goals in the country, driving strong demand for functional foods and beverages that support satiety and reduce overeating. Brands are now positioning prebiotic sodas, bars, shakes, and supplements as low-calorie, high-fiber options that help curb cravings while supporting gut health.

Application Insights

The food and beverages application accounted for the largest share of around 58.50% in 2024. Prebiotics work extremely well in food and beverage formulations, as they add fiber, mild sweetness, improve texture, and enhance mouthfeel, allowing manufacturers to enhance both nutrition and product quality. In addition, it offers the most convenient and lifestyle-friendly way for consumers to incorporate digestive health ingredients into their daily routines. Instead of taking supplements, people can consume prebiotics through products they already enjoy, such as yogurts, bars, cereals, bakery items, juices, and, increasingly, prebiotic sodas.

The dietary supplements segment is anticipated to witness a CAGR of 15.4% from 2025 to 2033. The supplement industry has expanded with easy-to-consume formats, such as gummies, capsules, chewables, and synbiotic blends (a combination of prebiotics and probiotics), making prebiotics more appealing and convenient. Many consumers also view supplements as a quick, daily wellness habit, fitting into routines alongside vitamins and probiotics. As awareness of the gut-metabolism-immunity connection grows, more people are turning to dietary supplements for efficient and reliable prebiotic intake.

Key U.S. Prebiotics Company Insights 

Leading players in the U.S. market include Intrinsic Organics, Archer Daniels Midland Company, and Abbott Laboratories. The market is increasingly competitive, driven by a surge in consumer awareness around gut health and overall wellness. Leading players are strengthening their presence through diversified retail networks, expanding across major grocery chains, health stores, and e-commerce platforms to enhance product accessibility and reach. Companies are investing heavily in innovation, focusing on clean-label formulations, plant-based prebiotic fibers, and advanced extraction technologies to cater to shifting consumer preferences. Market growth is further accelerated by the rising demand for functional foods, beverages, and dietary supplements enriched with prebiotics, particularly in formats such as prebiotic sodas, snack bars, and digestive health supplements. The emphasis on premium, science-backed, and lifestyle-oriented products reflects the broader U.S. trend toward proactive health management and personalized nutrition.

Recent Developments

• In March 2025, PepsiCo’s approximately USD 2 million acquisition of the gut-health soda brand Poppi signals the beverage giant’s aggressive push into the “better-for-you” segment, leveraging Poppi’s appeal among wellness-conscious and younger consumers to diversify beyond traditional fizzy-drink markets.

• In February 2025, Coca-Cola launched Simply Pop, a prebiotic soda under its Simply brand, featuring 6 g of prebiotic fiber, no added sugar, and 20-30% real fruit juice with added vitamin C and zinc for immune support. The drink targets health-conscious Millennials and Gen Z consumers seeking functional beverages, positioning Coca-Cola against emerging brands like Poppi and Olipop in the growing prebiotic soda market.

U.S. Prebiotics Market Report Scope

U.S. Prebiotics Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. prebiotics market report based on ingredients, source, form, functionality, and application:

• Ingredients Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)

  • Inulin

  • Fructo-oligosaccharides

  • Mannan-oligosaccharides

  • Galacto-oligosaccharides

  • Xylo-oligosaccharides

  • Isomalto-oligosaccharides

  • Resistant Starch

  • Resistant Maltodextrin

  • Beta-glucan

  • Others

• Source Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)

  • Roots

  • Fruits & Vegetables

  • Grains

  • Others

• Form Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)

  • Powder/Crystal

  • Liquid

• Functionality Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)

  • Gut Health

  • Cardiovascular Health

  • Bone Health

  • Immunity

  • Weight Management

  • Others

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)

  • Food & Beverages

    • Dairy Products

    • Infant Foods

    • Cereals

    • Beverage

    • Meat Products

    • Others

  • Dietary Supplements

    • Food Supplements

    • Nutritional Supplements

    • Specialty Supplements

  • Animal Feed

    • Poultry

    • Swine

    • Cattle

    • Aquaculture

    • Pet Food